Job Specifications
About SynMax:
Based in Houston, Texas, with offices in London and New York, SynMax is a pioneering data intelligence company specializing in maritime and energy intelligence. By integrating advanced satellite imagery and AI, SynMax delivers unparalleled insights into maritime operations, oil and gas development, coal inventory, and LNG flows, enabling businesses and organizations to make data-driven decisions with precision and confidence.
Job Description:
The Marketing Specialist - THIEA will work closely with SynMax’s Product and Customer Success teams to drive awareness, adoption, and engagement around THIEA’s capabilities and new feature releases.
This is a product-led marketing role focused primarily on existing customers and users rather than purely top-of-funnel acquisition. The successful candidate will support targeted campaigns, lifecycle communications, and product enablement initiatives that help users better understand, adopt, and extract value from THIEA.
This role sits at the intersection of marketing, product, and customer success, requiring strong collaboration, communication and an understanding of how product usage and customer experience connect to growth.
Key Responsibilities
Product & Feature Marketing
Support the go-to-market process for new THIEA features and updates
Develop messaging and materials to help communicate product changes to users
Work closely with product managers to understand upcoming releases and roadmap priorities
Customer Lifecycle & Engagement Campaigns
Design and execute targeted campaigns for existing customers
Support lifecycle marketing activities focused on onboarding, feature adoption, and retention
Help identify opportunities to increase product engagement through better communication and positioning
Collaboration with Customer Success
Work closely with Customer Success Managers to understand customer needs, feedback, and usage patterns
Support enablement materials for customer-facing teams
Help translate customer insights into marketing actions and content
Content & Communication
Develop product-focused content such as release communications, product updates, feature guides, and newsletters
Ensure consistency of messaging across marketing channels used for customer communication
Support the creation of in-product messages where appropriate
Campaign Performance & Iteration
Track performance of product and customer engagement campaigns
Support reporting on feature adoption, engagement, and campaign impact
Help iterate and refine marketing approaches based on data and feedback
Required Experience & Background
Experience in a marketing role with exposure to product marketing, lifecycle marketing, or customer marketing
Experience working cross-functionally with product or customer success teams
Experience supporting campaigns targeting existing customers or users
Comfortable working in fast-paced, evolving environments
Key Skills & Compentencies
Strong written and verbal communication skills
Ability to translate technical product features into clear, customer-facing messaging
Comfortable working with multiple stakeholders across teams
Highly organised with strong attention to detail
Analytical mindset with the ability to interpret campaign performance
Desirable Experience
Experience in SaaS, data, or technology product environments
Experience supporting product launches or feature rollouts
Familiarity with lifecycle, usage-based, or customer retention marketing
Experience working with customer success teams
Equal Opportunity Statement:
SynMax is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or protected veteran status.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.