Job Specifications
We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.
Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.
We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.
Job Description
This role is based in our Toronto office .
We’re looking for a Digital Marketing Coordinator to help shape the digital experience of some of the most exciting live events in North America. As the Digital Marketing Coordinator, you will be part of a passionate team that creates work that fans see, share, and remember across FAN EXPO, VidCon, Interior Design Show, Artist Project, One of a Kind Spring & Christmas Shows, and Art Toronto.
You will help focus on the development, delivery, and performance of our digital marketing initiatives. To keep our fans updated on the latest happenings, you will assist the Digital Marketing Manager in sending out emails, refreshing our website, analyzing data, and supporting various aspects of our digital marketing campaigns.
Key Responsibilities:
Support, create, manage, and enhance the company’s digital marketing efforts for 23+ events.
Have full command of website CMS backend to maintain and enhance websites in accordance with industry best practices – from SEO to compliance.
Manage daily tasks around website usability and information management, SEM, SEO tactics, keyword research, link building, content development and social engagement.
Create and manage audience segmentation based on behavioral data based on interest and engagement patterns
Generate actionable insights from database analytics to inform marketing strategy and personalization efforts
Regular reporting to key stakeholders on the performance of email marketing campaigns and website performance.
Utilize web analysis to identify actionable improvements that can be made on the websites to further drive conversions and meet internal goals.
Manage data and highlight opportunities to better communicate with audience.
Track website and associated email campaigns, ensuring websites and eblasts are performing with no defects or errors.
Serves as an expert on emerging trends and tools in digital communications and works alongside other digital experience specialists across Informa to establish best practices.
Quantify and analyze campaign results and make recommendations on ways to improve or increase the success of marketing efforts.
Comfort and experience with a wide variety of marketing, sales, or communications technology – Adestra, Infront, Google Analytics, CORE CMS, Google Tag Manager.
Build and monitor newsletters and e-blast campaigns including list development, email creation, customer segmentation and A/B testing.
Work alongside agencies to ensure the Mobile App is accurately updated and used effectively to grow users.
Work alongside marketing team on technical, UX optimization requests for both websites and email campaigns.
CRM: Experience in planning and creating email marketing automation campaigns.
Ensure all digital assets are created, implemented, tested, and launched on schedule.
Work with Digital Marketing agency to set up search and social marketing campaigns and set up campaigns internally when needed.
Report to the Digital Marketing Manager and support, communicate, and collaborate with the Vice President of Marketing, Marketing Manager, Creative and Brand Manager, Marketing Coordinators, Graphic Designers, Show Directors, and external vendors.
Other duties as required.
Qualifications
Building and maintaining relationships internally and externally and understanding customer needs.
Can demonstrate an entrepreneurial collaborative approach, bringing fresh and exciting ideas for marketing growth campaigns or new content/community initiatives.
Prior experience in working cross functionally and being able to synthesize feedback in a concise and informative manner.
Demonstrated ability to understand the competitive landscape, target audiences, brand propositions and key messages an advantage.
Prior experience of managing project activity, ability to prioritize and manage time efficiently.
Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and assume greater responsibility.
A strong communicator, both verbal and written – comfortable publishing content.
Strong time management and planning skills; able to balance the demand of multiple clients, projects and priorities.
Analytical & problem-solving capability.
Additional Information
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, t