Skills

Data Analysis Monitoring Sales Marketing Accounting E-commerce

Job Specifications

At Erborian, our mission is simple: bring you your best complexion yet with the help of easy-to-use, unique hybrid products. We aim to help you simplify your routine without skimping on the level of care, protection, and nourishment your skin craves, which is why our best-selling BB and CC Creams are the perfect blend of coverage and skincare in one tube so you can feel good in your own skin. With presence in Paris, UK, and Korea, Erborian is quickly growing in the US and is looking to build a stronger online presence.

JOB SUMMARY:

The Director of Sales & Marketing for Erborian USA is responsible for Erborian growth in the US, developing all business channels with a strong commercial strategy and being the guarantor of brand positioning and consistency on this market. She/he is the key liaison for all of the brand’s US Retailers and Web Partners, with focus on growing sales within existing accounts and expanding distribution. She/he proactively looks for new business opportunities for the brand. She/he tracks and analyzes the sales performance and is able to find creative ways of boosting it. She/he builds strong marketing plan and oversees trade marketing and content activities. She/he manages the Associate e-commerce manager and Associate Wholesale Manager. She/he is also responsible for working with support teams to manage logistics and supply chain processes related to sales.

JOB RESPONSIBILITIES:

SALES:

Responsible for overseeing sales budget & quarterly RF by Channel- US (RF1 + RF2) ensuring all activities are in line with budget and on track to achieve targets and sharing frequent updates with key stakeholders.
Ownership of all budget files tracking net sales and expenses each month to align with the financial closing period.
Oversee reforecast all sales and spending as needed, but especially for quarterly Reforecast 1, 2, and 3 including Amazon, Ulta, website, and all web partners.
Monitor net sales and sell-out targets weekly or as needed to include any key changes in ship dates or sell-out events.
Track and own the monthly closing process with finance monitoring net sales and ensuring P1 accounting actions are recorded within the correct month and expenses fall in line with month budgeted.
Support new business ventures partnering with the team on opening order sales projections and all expenses that need to be budgeted in the P&L.

DIGITAL/AMAZON:

Oversee the Amazon sales and advertising strategy with Vendor and agency teams, ensuring profitability targets are achieved.
Manage and support the digital team for all events to ensure we remain on track for key animations and sales plans.
Create an optimal strategy for Amazon Tentpole Events including assortment proposal, product forecasting, and media/marketing activities to align with budgets and sales growth vs LY.
Ensure all campaigns, including promotions or novelties or always on are on brand and support best in class customer experience.

ULTA & OTHER PARTNERS:

Oversee the Ulta sales and promotional strategy with Ulta buying and planning teams.
Support team to autonomously manage web partners & independents strategy and budgets for Ulta, Revolve and other partner marketing action items such as Korean retailers.

PRODUCT FORECASTING:

Partner with demand planning team to ensure ongoing forecast aligns with sales and PR strategy sharing projections for tentpole and campaign impacts on sales forecast.
Share forecast updates on any significant tentpole events (Ulta 21 Days, Amazon Prime Day, Black Friday, etc.) especially for US only products, ensuring forecast aligns with budget targets.
Monitor local excess and obsolete inventory risks with business team and provide action plan to sell through as needed.
Oversee launch strategy for US market to provide direction and forecasts on new products from product development team.
Oversee inventory monitoring at retailers and communicate any impact or significant phasing on product forecasting or net sales.

TRADE MARKETING:

Oversee over-arching campaign strategy and timing to support team needs on all channels (E-tailers, D2C, Sephora, PR).
Help to create a holistic 360 campaign vision in partnership with brand marketing director to ensure campaign look/feel is aligned with local market and campaign supports all strategic channel needs.
Ensure all campaign assets for channels are on brand for global and US strategy and re-enforce main goal of brand awareness on the US market.
Supervise sampling and free product strategy to support marketing awareness and review strategy and ensure activities align with budget.
Lead product content direction in partnership with product development team to create strong story telling for new and best-selling products that benefit all channels.

KEY PERFORMANCE INDICATORS:

Sales performance and data analysis
Brand presentation
Internal and external relationship quality

REQUIREMENTS:

EDUCATION

Completed Bachelor’s degree

EXPERIENCE

6-10 years+ of experience in i

About the Company

The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: Maison L'Occitane en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze. Innovative venture studio OBRATORI is also pa... Know more