Job Specifications
Women of the Vine & Spirits Corporate Member Job Board Grand Mayan & Mayan Tequilas Business Development Manager
San Fransisco, CA Summary
Execute all strategic business and related marketing plans for the Grand?Mayan and Mayan Tequila Portfolio. Work with brand ownership, partners, MSW Brands internal teams, distributor network, and key customers to deliver and achieve a dynamic business plan.
Average Monthly Time Management projections: 85% selling/market support, 15% administrative Business Sales/Trade Engagement/Education
Achieve sales success within focus markets and support national initiatives:
Visit a minimum of 75 accounts each month while managing T&E budget by stacking events, appointments, and account-facing activities
Support national markets with blitz activation and ideate local initiatives to drive relevant sales activities
Cultivate meaningful relationships with local sales teams on regional or key account groups that drive volume and visibility of the brand
Activate brand cocktail strategy at retail and on-premise
Sell in, merchandise, program, and activate large-scale volumetric programs at retail
Maintain, grow, and curate top accounts in core geography as primary and to grow national markets
Achieve in-service volume cocktail placements in the on-premise channel
Follow up to train staff on DNA, provenance, features, and benefits of the brand portfolio
Follow up to conduct consumer events, seminars, and tastings in key accounts, festivals, and other events locally and nationally
Serve as product knowledge expert for the brand; passionate about storytelling and effective communication of brand features, benefits, heritage, and personality
Educate consumers, trade, and distributor/broker partners on brand benefits
Contribute to social media content that documents the brand's impact in the cocktailing community
Support and work with sales teams at distributors in the market at meetings and events
Drive and manage national sales blitzes and crew drives
Manage budget and dedicated brand budget for activations Marketing
Collaborate with Brand Team on national trade marketing initiatives that drive brand advocacy
Curate, deploy, and execute brand advocacy strategy and tactics
Collate, assist with deploying, executing, and managing annual brand plans
Manage events calendar and budget from start to finish Events
Manage brand calendar of events and brand ownership visits
Support national markets with large and small-scale activations to ensure alignment with brand strategy
Execute retail tastings with key strategic outlets on and off premise Reporting
Provide monthly recaps of all activities
Assist brand team with monthly business review on sales, inventory, spends, and key activities and account callouts
Quarterly recaps associated with KPIs
Year-end recap associated with KPIs Qualifications
10+ years of experience in the spirits industry Benefits
We offer a comprehensive benefits plan that includes the following:
Medical & Dental Insurance
Vision Coverage
Paid-Time-Off Program
Fidelity Investments 401(k)
Disability, Life, Accident & Illness Insurance Packages
Discounted Fitness Memberships
Free & Discounted Work/Life Resources
Career Advancement Opportunities
On-Demand Professional & Leadership Development Through M.S. Walker University Who we are
Founded in Boston in 1933, M.S. Walker is a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier. We serve on-premise and off-premise establishments throughout the Northeast, with direct operations in Massachusetts, New?York, New?Jersey, and Rhode Island and brokerage operations in Maine, New?Hampshire, and Vermont. We represent an expansive portfolio of wine and spirits nationwide, including our own brands, and we strive to offer the most prestigious portfolio in the industry. Mission Statement
Since 1933, our mission has been firmly rooted in our core values of family, integrity, respect, honesty, and hard work. We are deeply committed to upholding these principles for our team members, customers, and suppliers alike. We seek to build and maintain long-lasting relationships based on trust and reliability. By honoring our heritage and embracing innovation, we aim to continuously improve and adapt to meet the evolving needs of our industry while responsibly contributing to the communities we serve. Together, we strive to elevate the spirit of hospitality and foster a vibrant and respectful culture in all facets of the organization and beyond.
About the Company
Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed. We are the springboard for action, the connection to the brave collective. TOGETHER, we are changing the FACE of the alcohol beverage industry!
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