Job Specifications
Marketing Manager
Duration - 12 months
Onsite - 5 days a week
This role will develop and execute data-driven campaigns across digital channels (paid, organic, email, and 3P partnerships) to attract, nurture, and convert prospects into qualified opportunities. This person will also own the overall EU marketing pipeline goal and will also collaborate with events, field marketing, sales and tech teams to optimize the funnel, improve lead quality, and accelerate revenue growth.
Develop and execute B2B marketing plans: Create comprehensive B2B digital paid media strategies and campaigns to drive GMS growth and customer engagement.
Own pipeline metrics and revenue targets, working backwards from business goals to develop comprehensive marketing strategies
Drive end-to-end pipeline optimization across all stages (MQL, SQL, SAL, Opportunities)
Partner with Sales to develop and execute high-impact nurture programs that accelerate pipeline velocity
Analyze funnel metrics to identify bottlenecks and implement solutions that improve conversion rates
Provide B2B reporting: Deliver weekly and quarterly business reviews (WBR & QBR) to measure performance and guide strategy optimisation.
Plan and deliver digital media campaigns, including managing the paid media agency
Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns and improve performance
Work effectively across organizational boundaries to define, manage, and prioritize work
This is a 12-month maternity cover position within the EU Marketing team. The role owner is responsible for driving the overall EU marketing pipeline targets through data-driven B2B campaigns across digital channels. During this period, the successful candidate will own critical projects including end-to-end pipeline optimization across all funnel stages (MQL, SQL, SAL, Opportunities), management of paid media agency relationships, and delivery of weekly and quarterly business reviews to senior leadership. This is a business-critical role requiring immediate coverage to maintain momentum on ongoing campaigns and ensure continuity in pipeline performance.
Top 3 Skills -
B2B Pipeline Marketing Expertise: 8+ years proven experience developing and executing data-driven B2B marketing campaigns with demonstrated ability to own and optimize marketing funnels across all stages (MQL → SQL → SAL → Opportunities) and drive measurable revenue impact
Data Analysis & Performance Measurement: Advanced proficiency with Salesforce, Excel/Tableau for data manipulation and analysis, with strong track record of using metrics to identify bottlenecks, drive improvements, and communicate results effectively to senior leadership through WBRs and QBRs
Agency & Stakeholder Management: Demonstrated success managing paid media agencies and building cross-functional partnerships with Sales teams, with ability to work autonomously, hit the ground running, and maintain business continuity without extensive onboarding time.
About the Company
Morgan McKinley is a global talent services expert, offering the full spectrum of solutions to meet both employers’ and jobseekers’ needs.
With 19 offices in 10 countries and nearly 1000 employees, it provides 3 distinct solutions for customers.
- Recruitment Solutions encompassing deep expertise across 10 professional disciplines offering temporary, contract and permanent recruitment;
- Executive Search for targeted C-Suite talent searches;
- Talent Solutions empowering talent acquisition to deli...
Know more