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Career Moves Group I B Corp™
Marketing Manager

Marketing Manager

On site

London, United kingdom

£ 96,200 /year

Junior

Freelance

23-12-2025

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Skills

Leadership Microsoft Excel Tableau SQL Salesforce Sales Marketing

Job Specifications

B2B Marketing Campaign Manager

Location: London

Length: 12 months

Rate: £370 per day (inside IR35)

Hours: 9am-6pm

This role will develop and execute data-driven campaigns across digital channels (paid, organic, email, and 3P partnerships) to attract, nurture, and convert prospects into qualified opportunities. This person will also own the overall EU CPS marketing pipeline goal and will also collaborate with events, field marketing, sales and tech teams to optimize the funnel, improve lead quality, and accelerate revenue growth.

Develop and execute B2B marketing plans: Create comprehensive B2B digital paid media strategies and campaigns to drive GMS growth and customer engagement.
Own pipeline metrics and revenue targets, working backwards from business goals to develop comprehensive marketing strategies
Drive end-to-end pipeline optimization across all stages (MQL, SQL, SAL, Opportunities)
Partner with Sales to develop and execute high-impact nurture programs that accelerate pipeline velocity
Analyze funnel metrics to identify bottlenecks and implement solutions that improve conversion rates
Provide B2B reporting: Deliver weekly and quarterly business reviews (WBR & QBR) to measure performance and guide strategy optimisation.
Plan and deliver digital media campaigns, including managing the paid media agency
Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns and improve performance
Work effectively across organizational boundaries to define, manage, and prioritize work

BASIC QUALIFICATIONS

4+ years of professional non-internship B2B marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience with Salesforce
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience using Microsoft Excel to manipulate and analyze data

About the Company

Career Moves Group is a certified B Corp(tm) and women-owned boutique recruitment agency with over 15 years of experience. Specialising in business-critical roles across Finance, HR, Marketing, PR & Communications, Office Support and Tech, we're committed to sustainable, inclusive hiring practices. Our tailored recruitment solutions span executive search, permanent placements, and contingent workforce solutions, offering our clients access to diverse, innovative talent pools. As a WeConnect certified business, we champion su... Know more