Job Specifications
About The Lacroix Medical Group
A leader in private medicine in Quebec, the Lacroix Medical Group comprises three rapidly growing divisions:
Medical Clinics
Operating Rooms
Biomedical Laboratory
The organization has experienced strong and sustained growth since its founding in 2009 and currently employs nearly 350 people. As part of its strategic plan, the Group aims to accelerate its national and international development.
OUR MISSION
To be the benchmark in private healthcare.
OUR VALUES
Passion | Respect | Integrity | Commitment | Innovation.
Job Summary
The Marketing Director plays a central strategic role. Reporting to senior management, they are responsible for defining, deploying, and leading the Group's entire marketing strategy for its three divisions. Their primary mandate is to: Support the organization's rapid growth Ensure optimal utilization rates for professionals and various departments Support the development of new activities and markets Protect and enhance a brand image of excellence This is a high-impact role, combining strategic vision, team leadership, and excellence in execution. Key Responsibilities Marketing Leadership and Governance Lead, structure, and develop the marketing department Mobilize and develop a team high-performing (digital marketing, communications, brand, performance, events, etc.)
Implement modern processes, key performance indicators (KPIs), and management tools Manage external partners (agencies, media, specialized firms, consultants)
Marketing Strategy and Brand Image
Develop and deploy the overall marketing strategy for the three divisions
Ensure the consistency, strength, and evolution of the Lacroix brand across all channels
Position the Group as a leading name in private medicine
Support brand awareness, reputation, and public relations efforts
Growth, Performance, and Acquisition
Develop multi-channel acquisition strategies (digital and traditional)
Optimize customer and patient journeys
Directly support volume, occupancy, and business development objectives
Manage marketing budgets with a strong ROI focus
New business development and expansion
Support the launch of new services, clinics, and strategic projects
Actively contribute to expansion projects outside the province
Conduct market analyses, positioning, and entry strategies
Digital and traditional marketing
Oversee all channels: web, media performance, SEO/SEM, social media, content, CRM, automation, traditional media, sponsorships, events, and partnerships
Ensure continuous innovation and the adoption of best practices market
Desired Profile
Experience And Education
Significant experience (10+ years) in marketing, including several years leading a marketing department in a large organization
Experience in a context of rapid growth or organizational transformation, fierce competition, and a complex and sensitive regulatory environment
University degree in marketing, administration, or a related field (MBA an asset)
Key Skills
Inspiring and credible leadership with senior management
Strong strategic vision combined with rigorous operational control
Excellent command of digital marketing and traditional media
Strong analytical, performance-oriented, and budget management skills with a focus on ROI High
Excellent command of written and spoken French and English
Proven ability to build strong and lasting brands
Comfortable in complex, multi-site, and multi-divisional environments
Personal Qualities
Strong business acumen
Ability to structure, prioritize, and deliver in a rapidly growing environment
Excellent communication and influencing skills
High sense of ethics, quality, and excellence
Why Join the Lacroix Medical Group
Occupy a strategic position at the heart of a rapidly expanding organization
Have an impact real impact on the growth, structure, and influence of an industry leader
Work in a dynamic, people-focused, and excellence-driven environment
Actively participate in a national and international expansion project
About the Company
Le premier et le plus important réseau de cliniques médicales 100% privées au Québec. Notre engagement est d'offrir la meilleure expérience possible en santé à notre clientèle. • Des cliniques partout au Québec • Une vaste équipe multidisciplinaire incluant des dermatologues, gynécologues, urologues, orthopédistes, chirurgiens, et plus. • Accès rapide à un médecin de famille, souvent la journée même • Consultations non-minutées NOTRE MISSION Être la meilleure alternative au système de santé public. NOS VALEURS • Passion • Re...
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