Job Specifications
Organisation: Trent Rockets
Position: Head of Marketing and Brand
Location: Trent Bridge Cricket Ground, Nottingham
Hours: Full-time - some weekend and matchday working required
Contract Type: Permanent
Salary: Competitive
Department: Marketing and Communications
Trent Rockets are ready to ignite The Hundred - a bold, high-energy cricket tournament redefining the game for a new generation. Based at Trent Bridge in Nottingham, our mission is to deliver extraordinary events, deepen our connection with local communities, and build a modern, globally-resonant sports brand.
We are now looking for a dynamic, strategic and creatively driven individual to lead the evolution of the Trent Rockets brand and drive transformational growth across ticketing, fan engagement and digital performance.
With responsibility for shaping and delivering the Trent Rockets marketing, brand and fan strategy you will own the roadmap for building a powerful, distinctive brand presence and driving year-round engagement and revenue growth.
You will lead our marketing vision and oversee a hybrid internal-agency delivery model, inspiring a high-performance culture rooted in creativity, innovation, and fan-first thinking.
Trent Rockets are operated by a newly-formed TeamCo jointly owned by Nottinghamshire County Cricket Club and Cain International and Ares Management. Our new ownership model seeks to combine the expertise of an established county club and globally renowned private equity partners to win trophies, deliver the tournament’s best fan experience and build a brand for the world stage.
Responsibilities
Digital, Social & Content Leadership
Oversee Trent Rockets’ digital ecosystem, building engaging, platform-relevant content aligned to brand and commercial objectives
Work closely with colleagues, creators and agencies to tell compelling stories about our players, fans and community
Grow digital reach, engagement and conversions across all key platforms.
Optimise website performance and digital fan journeys
Fan Engagement
Embed a fan-first culture across the organisation, that builds lasting connections and ensures fans feel valued and informed
Drive year-round engagement with commercial partners, schools, community groups, grassroots cricket and local organisations
Marketing Strategy & Brand Growth
Lead all media buying and manage agency performance to deliver measurable ROI across multichannel campaigns to grow brand awareness, drive ticket sales, and strengthen Trent Rockets’ national and regional presence
Own and further develop the Trent Rockets brand guidelines, ensuring high-quality, consistent execution across every touchpoint
Develop a data-led CRM, segmentation and acquisition strategy, using insights to shape messaging, content and conversion
Leadership & Key Stakeholder Management
Inspire colleagues, agencies and hybrid teams to deliver high-quality work with ambition and efficiency
Establish and report on clear KPIs to the Trent Rockets Chief Executive and senior leadership team
Build strong relationships with internal stakeholders, local business leaders, civic organisations and the ECB
Serve as a confident spokesperson and ambassador for the Trent Rockets
Champion diversity, inclusion and sustainability across all fan and brand initiatives
What Success Looks Like
Within your first 12–18 months, you will have:
Supported the delivery of sell-out matchdays with strong year-on-year attendance and revenue growth
Elevated Trent Rockets’ brand profile across the region and nationally
Supported the evolution of best-in-class fan experiences at Trent Bridge
Built long-lasting strategic commercial partnerships and deeper community connections
Grown digital channels, CRM database and meaningful engagement across all platforms
Led a high-performing, creative, insight-driven marketing operation
WHY JOIN TRENT ROCKETS?
Shape the future of one of the UK’s most exciting modern sports brands
Work in a creative, supportive and forward-thinking environment
Enjoy professional development opportunities, and a positive, inclusive culture
Be part of a team committed to innovation, entertainment and community impact
PERSON SPECIFICATION
Knowledge
Strong understanding of brand development, commercial growth strategies and marketing principles within sport, live entertainment, events, or similarly fast-paced consumer environments.
Awareness of innovative fan engagement trends and audience experience design.
Experience
Proven experience leading brand and commercial marketing programmes that drive measurable growth.
Skills
Strategic thinker with strong creative judgement and the ability to translate insight into impactful fan experiences.
Natural leader with the ability to inspire and manage multiple agencies.
Excellent communication, stakeholder management and influencing skills.
Qualities
Commercially minded, proactive and growth-oriented.
Collaborative and energetic team player who thrive
About the Company
A leading county cricket club, a 2013 & 2015 Ashes venue and a thriving community hub; Nottinghamshire County Cricket Club has strived for on and off-field success since 1838. We have been crowned County Champions 21 times, hosted major matches watched by thousands and broadcast to a global audience of millions and produced a stream of international cricketers. Our commitment to our community is absolute and we are determined to drive onwards for the benefit of our team, our venue and our members. Trent Bridge, our famous ve...
Know more