Job Specifications
THE POSITION
Our roster has an opening with your name on it
FanDuel is looking for a Marketing Associate to support our promotional moments and Reward Machine initiatives. You will play a key role on the Casino Customer Marketing team supporting, helping elevate our customer engagement efforts through operational excellence and scaling our promotional processes. This role will collaborate with multiple departments within FanDuel including, but not limited to, Operations, Marketing Technology, Customer Service, Brand, Product, and Commercial. This is an exciting opportunity to help elevate the customer experience while executing revenue generating marketing initiatives at a premier gaming company.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
Oversee end-to-end executional elements of promotional campaigns and Reward Machine initiatives, including but not limited to, creation, deployment, QA and channel optimization
Own promotional briefing with core delivery stakeholders (Ops, Creative, Legal) defining objectives and requirements, while continually providing feedback and tracking delivery
Serve as a key liaison by chairing regular strategic updates with internal stakeholders, clearly articulating customer marketing strategies, campaign insights, and recommendations
Represent the player and enhance the experience by partnering with Customer Service to monitor customer pain points and Research teams to source insights and data
Work with creative teams to develop compelling marketing content that aligns with brand guidelines and resonates with our current customer base
Become a SME of comms strategy, utilizing campaign data to inform planning and communicating actionable insights to marketing leaders
Monitor and analyze the campaign performance, measuring against key performance indicators (KPIs), highlighting successes, opportunity areas, and player impacts
Develop standardized processes and develop economies of scale for our promotion execution and strategic playbook
Grow knowledge of our marketing technology stack and identify opportunities to turn manual processes into automated capabilities
Collaborate with Marketing organization for the planning and implementation of Casino marketing initiatives to elevate brand visibility and drive customer engagement
Continually support team members with a one-team mentality, providing operational coverage
THE STATS
What we're looking for in our next teammate
Minimum of 2 years of experience in Marketing or similar roles, with the ability to manage complex campaigns from conception to execution
Top-notch organizational and project management skills to handle concurrent initiatives, balancing progress on long-term projects with BAU promotional delivery deadlines
Strong marketing mindset to launch promotional initiatives with excellence and contribute to strategies
Exceptional verbal and written communication to collaborate with stakeholders and leaders
Comfort with data and insights to measure performance and contribute to decision making
Has a positive attitude and loves being a team player
Knowledge / experience working within a heavily regulated industry preferred
Interest in I-gaming and Casinos a plus
Bachelor’s degree required
About Fanduel
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
Player Benefits
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on pe
About the Company
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada ...
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