Job Specifications
Job Title: Marketing Manager (Hair Color)
Division: Consumer Products Division
Location: NYC (Hudson Yards)
Who We Are
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.
Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!
What You Will Do
This position is responsible to drive brand growth and accelerate market share of select L’Oreal Paris hair color brand franchise(s) by developing innovative strategies and go-to-market plans for both new launches and cores businesses with executional excellence. In addition, the Senior Marketing Manager responsibilities includes owning and uncovering deep consumer insights to initiate breakthrough communications, data-driven marketing alongside media analysis and recommendations. Other responsibilities include but are not limited to performing business & competitive analyses, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.
Job Responsibilities
Brand Management & New Product Launches:
Ownership and responsibility for supervising entire go-to-market (activation) process across multiple launches- shopper, social, media, education, etc.
Sell in projects to management at large
Influence long term strategic product development with global partners
Collaborate with Creative to create launch materials including advertising, merchandising, sampling and point-of-sale collateral
Strategy & Planning
Drive the research, analysis, category trends and insights to develop long term strategy
Oversee and guide plans development and create vision for businesses
Contribute to total category strategy / plans
Sales/Trade Marketing
Drive the research, analysis, category trends and insights to develop long term strategy
Oversee and guide plans development and create vision for businesses
Contribute to total category strategy / plans
Collaborate with Omni Shopper partners to develop promotional strategy and activation calendar
Financial P&L And Forecasting
Ownership of annual sales forecast and monthly monitoring of performance, KPIs etc
Understand and manage financial implication of forecast (i.e.) E10 and Full year number
Own accuracy of all budgets and roll up of total category with finance
Manage budget allocation between Marketing and Advertising spending buckets and brands with peers
Work cross-functionally to identify and execute valorization opportunities that improve product margin
Promotions/Advertising / Media
Actively monitor media/advertising performance and influence strategic direction for owned franchises
Education/Experience
What We Are Looking For:
BA degree required.
5+ years of Industry related marketing work experience (consumer package goods, beauty, personal care/grooming)
Experience working collaboratively with various business functions including Finance, Sales, Industry, Supply Chain, Demand Planning and Creative
Experience managing external and agency relationships, with focus on integrated-ICC campaigns
Demonstrated experience successfully launching and managing new products or renovation
Familiarity with Digital and Social Media marketing platforms and tactics
Proficiency in reading and analyzing syndicated market/sales data (IRI, Nielsen, Salesforce, etc)
Prior experience in Operational Marketing
Competencies/Skills
Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management
Market Research: ability to read and interpret research data
Leadership: Demonstration of leadership with team; support departments and customers
Strong Project Management Skills
Information & Data management
Rigorous quantitative data analysis skills
Prioritization & Organization Skills
Strong Interpersonal Skills (written and oral)
Strong appreciation for our business / sensitivity to métier
As an integral part of our culture at L’Oréal, w
About the Company
Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents.
Our 36 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. Our 36 international brands include Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Clarisonic, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Martin Margiela...
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