Job Specifications
The Vice President of Sales reports to the Senior VP of Commercial and is a member of the Commercial Leadership Team. The VP of Sales will be responsible for providing authentic leadership and coaching of the sales team. The ideal candidate will drive the Brewery’s strategic objectives through an unwavering passion for competition, team comradery and a true love for our brand, vision, values and great products!
Key Responsibilities
Lead and contribute to our sales organization’s culture of flawless execution, including strategic corporate positioning, market and competitive analysis, customer segment selection and penetration plans, key deliverables and related product positioning.
Lead the sales team through coaching and mentorship excellence, ensure effective tools and resources are provided, and facilitate effective growth targets in a manner that represents Muskoka Brewery’s core values and culture.
Develop and lead short term and long-term sales plans including strategic brand positioning with a key focus on expanding market presence and facilitate strong brand share growth in all sales channels.
Act as highly respected spokesperson for the brewery, the VP of Sales is a dedicated advocate of our brand, our values and our communities in all media and social opportunities.
Be a role model for the company culture. Cultivate and contribute to Muskoka Brewery’s unique creative and collaborative culture and environment.
Review sales results to ensure established targets are being achieved in each region and take corrective action where required in order to achieve projected targets.
Responsible for ensuring the financial objectives are appropriately aligned to sales channels and organise the team complement in order to maximize coverage and increase market share in respective territories.
With the objective to lead the industry, research and analyze economic and marketing trends, buying habits, and the demographic characteristics of consumers, their tastes and preferences for our products and those of our competitors
Work closely with the Ontario Sales Manager, Key Account Managers & Director of Marketing to prospect and establish strong partnerships that are aligned with our authentic culture and brand integrity.
Enrich product management opportunities and align with the VP Operations for product development and lifecycle, product pricing, packaging innovation and quality.
Oversee new product sales processes, including product launch management, sales training, presentations, sales tools, CRM optimization, competitive analysis and general sales support.
Work with the Senior VP Of Commercial and the other senior leadership team members to identify and develop overall strategy, key alliances, identify new export markets and close/grow major customer accounts.
Align approvals and monitor the Company’s sales budget spend.
Requirements
Minimum 10 of years sales experience in comparable industries with at least 5 years in a senior management position.
Successful completion of a University degree in a related field, Master’s degree is preferred
Exceptional track record of strategically developing and implementing sales and business development strategies that have consistently met or exceeded planned objectives.
Dedicated by-example leadership style inclusive of accountability, mentorship, development and coaching of the Sales team.
Well-versed in fiscal budgetary development and execution with a strong financial acumen.
Substantial experience working with business and industry press media.
Extremely effective public speaking skills and presence.
Play an active role in the continuous improvement of department procedures and Health & Safety programs
Ability to work at the Brewery 1 day a week, and travel regularly across our regions to support initiatives and relationships (vehicle and air transportation, and border crossing required)
About the Company
Nestled in the heart of Muskoka, Muskoka Brewery handcrafts premium beers as unique and refreshing as the region they’re from. Founders Gary McMullen and Kirk Evans kicked open the doors of Muskoka Brewery in June of 1996. Currently owned and operated by Todd Lewin and Bob MacDonald, what started as a very small and dedicated team has quickly grown to a passionate band of beer lovers more than 120 strong. In short, we have a passion for great beer and we hope you get a chance to enjoy it. As part of the movement to bring tru...
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