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ADECCO

Content Manager

Hybrid

New york, United states

Mid level

Freelance

22-01-2026

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Skills

Stakeholder Management Change Management Training Organization Marketing Project Management

Job Specifications

Content Operations Manager

Role Overview

As our Content Operations Manager, you will serve as the "architect of efficiency" for our digital content ecosystem. Your mission is to bridge the gap between creative production and asset utilization. You will lead the onboarding of teams into our workflow platform, ensure seamless connectivity with the Digital Asset Management (DAM) team, and act as the ultimate guardian of our naming conventions and metadata standards.

This is a pivotal role that ensures our brands can launch faster, stay organized, and maintain a consistent digital identity across all markets.

Key Requirements

Experience: 5+ years of experience in Marketing Operations, Digital Asset Management, or Project Management.
Background: Proven track record in transformation, change management, and project management, specifically within workflow management.
Soft Skills: Easy to work with, receptive to feedback, and able to influence cross-functional teams without direct authority.

Key Responsibilities

1. Workflow Orchestration & Onboarding

Lead the end-to-end onboarding of internal and external stakeholders into the workflow environment.
Design and optimize automated workflows to reduce manual friction between creative briefing and final asset delivery.
Act as the primary point of contact for troubleshooting and process improvements within the workflow tools.

2. Brand Asset Connectivity & Integration

Serve as the strategic bridge between the "work-in-progress" phase and the "final storage" phase (DAM).
Ensure every asset produced follows a seamless "handshake" process, arriving in the DAM with all necessary rights, tags, and technical specs.
Collaborate with the Asset team to audit system performance and integration health.

3. Governance & Naming Conventions

Establish and enforce a rigorous global naming convention framework to ensure 100% asset searchability.
Manage taxonomy and metadata structures, ensuring they evolve alongside marketing needs.
Conduct regular audits to ensure the "naming-to-archiving" process is followed by all global and local teams.

4. Change Management & Training

Develop training materials and playbooks for new users.
Champion a culture of "operational excellence" by demonstrating the value of organized data to creative and marketing teams.
Stay ahead of industry trends in ContentOps and DAM technology to propose innovative solutions.

Technical & Professional Experience

Experience: 5+ years in Marketing Operations, Digital Asset Management, or Project Management (agencies or multi-national corporations).
Systems Knowledge: Proven experience with workflow tools (e.g., Orchestra, Workfront, Monday.com) and DAM systems (e.g., Adobe Experience Manager, Cloudinary, Widen).
Data Literacy: Strong understanding of metadata, taxonomy, and file-naming structures.
Stakeholder Management: Ability to navigate a complex, matrixed organization and influence cross-functional teams without direct authority.

About the Company

Perfect placements. Speedy staffing. Tenacious testing. Who's Adecco, we hear you ask? Only the top provider of first-class HR solutions. Our consultants work with some of the best, and most exciting, companies all over the world. We equip our clients with priceless industry insight and put everything we've got into training and mentoring our candidates. We're here to match talented people with the job opportunities and employers they're looking for. On any given day we connect over 700,000 people with fulfilling opportuni... Know more