Skills

Communication Go Presentation Skills CRM Research Social Media Copywriting Analytical Skills Marketing Analytics Google Analytics WordPress Digital Marketing

Job Specifications

My client is an established organisation within the financial services sector is seeking an experienced Digital Marketing Exec to fill an initial 12 month contract. This role will play a key part in improving customer experience, driving insight through feedback, and supporting wider marketing initiatives.

The Role

You will be responsible for reviewing digital CRM activity, working cross-functionally to plan, execute and review campaigns while ensuring communications are optimised across the full customer journey.

Key responsibilities include:

Leading the CRM sprint process, including planning, delivery and post-campaign review
Reviewing and optimising customer communications to ensure a seamless experience at every interaction
Supporting the delivery of strategic projects that impact CRM activity
Managing a customer feedback and reviews programme, using survey tools to capture and analyse sentiment
Designing and implementing ongoing CRM testing programmes using Marketing Cloud
Working closely with content and marketing colleagues to identify testing and optimisation opportunities
Acting as the CRM subject-matter expert within the marketing function
Supporting CRM and platform queries in collaboration with technical and systems teams
Researching and implementing new lead generation opportunities
Conducting market and competitor research to inform campaign development

About You

To be successful in this role, you are likely to have:

At least three years’ experience in a CRM, marketing or communications role
Hands-on experience with CRM platforms and email service providers (e.g. Marketing Cloud or similar)
Experience using customer survey and feedback platforms (e.g. SurveyMonkey or equivalent)
Strong analytical skills, with experience using Google Analytics and other marketing insight tools
Excellent organisational skills with the ability to manage multiple projects
Strong copywriting, editing and presentation skills
A solid understanding of social media platforms and digital marketing channels
Good working knowledge of Microsoft Office, particularly Excel
Exposure to WordPress or CMS platforms (beneficial but not essential)
Strong communication skills and the ability to build effective working relationships

In return my client offers a great working environment, interesting workload and a generous benefits package. There may also be an opportunity for the role to extend or go permanent.

About the Company

Front Row Recruitment is a specialist recruiter primarily operating in the Pensions, Investment, Insurance and general Financial Services sectors. With over 20 years experience we work with some of the most respected consultancies and product providers in the UK on roles ranging from Technical Administration and Customer Service through to Projects, Actuarial and Leadership roles. Know more