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Diageo

Digital Commerce Data & Insights Lead

On site

London, United kingdom

Senior

Freelance

22-01-2026

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Skills

Communication Leadership Adaptability SQL Data Governance Test Change Management Strategic thinking Agile methodologies Problem-solving Decision-making Training power bi Organization Agile Analytics

Job Specifications

Job Description

Working with the Global Head of Analytics and Insights, define & communicate the vision, strategy and roadmap for digital commerce analytics, ensuring alignment with business goals & user needs across all levels of the organization .
Shape data-driven decision making. Lead the development of analytics products that deliver actionable insights.
Work with regional hubs, local markets, commercial, GBTs, local brand teams to capture challenges and opportunities. Identify existing data assets, or create new ones, to fulfill or support those needs.
Work with agency partners to bring analytics tools to life through trainings, ongoing communication and feedback sessions.
Stay abreast of the evolving AI opportunities, CPG industry trends, and analytics best practices to continuously evolve the insights ecosystem.
Maximize data product adoption. Champion end-user engagement and training, ensuring analytics tools are intuitive, scalable, and widely adopted by cross functional teams. Identify and deliver innovative ways of delivering insights to teams to scale evidence-based decision making.
Deliver functional management of digital commerce analytics to deliver on evolving business needs, including:
Manage & prioritize the data requirement backlog, balancing stakeholder inputs, business value, & technical feasibility in partnership with the technical leads to deliver impactful outputs .
Ensure data governance and quality. Partner with the technical leads to uphold standards in data quality, consistency, and ethical usage across all analytics products and sources.
Enable decisions around trade-offs & priorities, ensuring timely delivery of milestones while maintaining a focus on business outcomes.
Enable agile delivery. Work closely with data engineers, scientists, analysts, and visualization experts to iteratively develop, test, and launch new insights products using agile methodologies.
Foster a culture of innovation & adaptability within the product team, empowering members to deliver high-quality solutions & respond to evolving business requirements .
Measure impact: Define success metrics and KPIs for data products, ensuring solutions drive incremental business value and improved decision-making.
Engage with senior leadership & key stakeholders to provide regular updates, align on strategic goals, & advocate for product needs & priorities to deliver on our goals.
Bachelor's or Master's degree.
10+ years experience within data, analytics and insights.
Advanced Excel & Power BI
Working knowledge of SQL
Strong strategic thinking & program management experience.
Strong communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels across the organization.
Excellent analytical and problem-solving skills, with the ability to identify and address bottlenecks, process inefficiencies and improvement areas.
Results-oriented mindset, with a passion for driving continuous improvement and operational excellence within the allocated budget.
Ability to drive change management, particularly in deploying digital tools & processes in diverse market environments.
Ability to navigate cultural nuances & align global strategies with local market needs.

Bachelor's or Master's degree.

About the Company

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're a... Know more