Job Specifications
Salary: £38,000 - £43,500 depending on experience, plus annual bonus, and benefits listed below
Function: Marketing
Location: London (nr. Oxford Street), a mix of office and home working
Contract: Permanent
Application Closing Date: 29th January 2026. Please note, that we may close vacancies early when we receive significant numbers of applications, so don’t delay!
At HEINEKEN we’re about more than the name above the door. As the UK’s leading pub, cider and beer business we’re home to some of the world’s best-loved ciders and beers, and a leading player in the international drinks industry.
That kind of success is only possible with a diverse mix of talented people. It’s the pride and passion of our colleagues that makes us stand out from the crowd. We’re building a future that embraces innovation, sustainability, diversity, and of course, the opportunity for our 2,000 colleagues to make the most of their careers. We’re a business which will bring out the best in you. If you’re as excited about our future as we are, then we’d love to hear how you can help us shape it.
We’ve ambitious goals. And we know it’s the expertise and enthusiasm of our people that fuels our growth. Right now, we’re looking for an Assistant Brand Manager to join our Marketing team.
The Role
Following an internal promotion, we’re excited to bring an Assistant Brand Manager role to market. Reporting into a Senior Brand Manager, your role will be to support the brand marketing team in delivery of our most exciting and impactful plans to date. You’ll also fully own key projects and support strategic development for our brands from 2026 onwards.
Responsibilities of the role include, but aren’t limited to:
Leading development and delivery of exciting activation projects across all routes to market
Supporting the brand team in delivering impactful ABTL campaigns
Creative development – as a brand guardian with the consumer at the heart of what we do, ensuring creative execution is impactful and fit-for-purpose
Multi-million-pound budget management and tracking
Brand performance analysis and tracking
Stakeholder management across the wider department, business, and partner agencies
Ownership of key brand channels like social platforms alongside our internal social and media buying teams
The Candidate
We are looking for someone to lead activation efforts in both On and Off Trade, through dynamic experiential campaigns, sampling, and design. The ideal candidate should be passionate about brands and advocate for the consumer's perspective, while also demonstrating a strong eagerness to learn.
Essential
A people-person with strong project management skills – the role includes leading multiple projects with varying timelines and a large network of stakeholders
A passion for brands – we are the voice of the brand for our consumers, a drive for what we do to impact how consumers feel about our brands is key
A desire to learn – as an entry level role in Brands Marketing in a truly Global business, opportunities to develop within Heineken are endless
Creative – not afraid to share ideas when planning campaigns
Strong verbal and written communication skills – the role requires management of stakeholders at all levels
Commercial acumen – good analytical skills and comfortable with numbers
Desirable
Marketing experience in FMCG or the alcohol industry
Experience managing agency partners
Our ways of working
Our office sites operate a hybrid model. You’ll spend Tuesdays, Thursdays and one other day in the office and two days from home, although you’re more than welcome to come and work from the office on those days too.
Our Benefits
Here’s a flavour of what we offer:
Annual bonus
Double-matched pension (up to 10%)
32 days’ holiday, plus three listed public holidays (Christmas Day, Boxing Day, and New Year's Day – if any of these fall on a weekend, you'll get the following weekday off instead)
Life assurance (subject to policy terms)
Critical illness insurance – comprehensive cover for you and your family
Free ciders and beers (including low and zero alcohol options)
Retail discounts
Wellbeing support, including Mental health champions, free Counselling, access to Colleague Networks.
Comprehensive opportunities to develop
Option to join our Colleague Networks to connect, share and build inclusion
…and much more!
Please note: Rewards and benefits can vary from role to role. Some benefits are taxable and may be based on employee contributions. We’re happy to discuss further throughout the application process.
The application
If you like what you’ve read and are ready to brew a better career with us, let’s get going! We may close vacancies early where we receive lots of applications, so don’t delay!
If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to ge
About the Company
HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.
Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geogr...
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