Job Specifications
Position: Digital Marketing Manager | Fast-Casual Restaurant Brand
Reports to: Ownership / Marketing Leadership
Location: We currently operate 12 locations spanning from Boston, MA to Bedford, NH, with our HQ based in Nashua, NH — this role is full-time or hybrid and requires regular in-office presence.
THE ROLE:
We’re looking for a Digital Marketing Manager who lives and breathes brand, content, and customer connection.
This is a ‘build-it-with-us’ role. It is hands-on, fast-paced, creative and analytical. A role for someone who gets excited by growth, storytelling, and building community around a brand people love.
We’re a high-volume, fresh, fast-casual concept with multiple locations and big expansion ahead.
That means constant content, lots of momentum, and endless opportunity to make an impact.
If you love creating, capturing, optimizing, and watching your work show up in real life — this role is for you.
WHAT YOU’LL OWN:
Social Media & Content Creation
• Manage all social media platforms across multiple locations
• Create and/or oversee photography and video content
• Capture in-store moments, food, team culture, and launches
• Plan content calendars and execute consistently
• Stay ahead of trends while staying true to brand voice
Website & Digital Presence
• Own all website content and updates, keeping our site fresh, current, and visually strong
• Ensure accuracy across menus, locations, hours, and promotions
• Continuously improve visuals, flow, and guest experience
Online Reviews, SEO & Reputation
• Monitor and respond to online reviews across platforms, helping turn issues into loyalty moments
• Work with operations to identify patterns and insights
• Implement and optimize local SEO listings for all locations
• Ensure consistent brand messaging everywhere guests find us
Email & Direct Marketing
• Build and manage email campaigns and automations
• Support promotions, new launches, seasonal campaigns
• Segment audiences and improve engagement over time
• Work closely with ownership and Creative Director on messaging and tone
Digital Menus & Visual Updates
• Maintain & update in store digital and OLO menus, making the menu look as good as it tastes
• Improve visual presentation and clarity
• Support new product launches and limited-time items
• Partner with operations and culinary teams
Analytics, Reporting & Optimization
• Track performance across all digital channels
• Identify and report on what’s working and what’s not
• Continuously test, refine, and optimize
Customer Relations
• Manage digital guest communication
• Bring hospitality into inboxes and DMs
• Create systems for thoughtful, on-brand responses
• Support a hospitality-driven digital experience (our hospitality doesn’t stop at the counter!)
WHAT WE’RE LOOKING FOR:
• 5+ years in digital marketing or content-driven roles
• Experience in restaurants, hospitality, retail, or lifestyle brands strongly preferred
• Strong photography and video skills (phone + camera comfortable)
• Deep understanding of social platforms and trends
• Strong writing and storytelling ability
• Highly organized and self-directed
• Comfortable in fast-moving environments
• Obsessed with brand consistency and detail
You notice things others miss!
WHY THIS ROLE IS EXCITING:
• Rapid expansion with tons of content opportunities
• High visibility role with ownership access
• Ability to shape and grow the brand in real time
• Creative freedom with clear direction
• A team that moves fast and cares deeply
About the Company
Great People, Great Food, Great Coffee. At Pressed Cafe, we believe that exceptional food and drink start with quality ingredients and a passion for hospitality. Our extensive all-day fast-casual menu is crafted with a Mediterranean flair, using the freshest local ingredients to bring bold flavors and wholesome meals to every guest. Whether you’re grabbing a post-workout juice, fueling up with a hot latte and an egg sandwich, or catching up with a friend over lunch, we deliver a sophisticated and worldly dining experience—al...
Know more