Job Specifications
Marketing Campaigns Senior Manager
Role Overview
As Marketing Campaigns Senior Manage, you will take ownership of campaign activity across The PEGroup and its portfolio of connected businesses. This is a senior manager-level role, responsible for driving campaign strategy and execution across multiple brands.
You will be responsible for building, executing, and optimising campaigns that drive awareness, generate leads, and support revenue growth.
Your mission is to deliver measurable campaign outcomes that feed directly into the sales pipeline and commercial targets, ensuring that The PEGroup’s and its subsidiaries’ marketing function is scalable, data-driven, and collaborative across all brands.
Location: UK-based (hybrid role, with regular time spent in the UK office)
Contract: Fixed-term contract, with a view to becoming permanent
Functional & Behavioural Expectations
• Collaborative Leadership – Champion a one-team approach, working closely with Sales, Operations, and Product to deliver commercial outcomes.
• Agility – Operate effectively in a start-up environment; adaptable, resourceful, and able to prioritise with speed and clarity.
• Process & Accountability – Introduce and maintain clear processes, campaign frameworks, and reporting to ensure accountability and continuous improvement.
• Strategic & Hands-On – Balance strategic planning with execution, with a willingness to get hands-on with campaign and digital activity when required.
• Supplier & Partner Management – Build strong relationships with agencies, contractors, and technology partners, ensuring high-quality delivery and value for money.
• Innovation & Continuous Learning – Stay up to date with emerging marketing trends, tools, and platforms to keep campaigns fresh and effective.
• Ad Hoc Projects – Support business-wide initiatives that increase awareness, credibility, and long-term value, including work outside of traditional campaign activity.
Core Responsibilities
Campaign Strategy & Delivery
• Develop and own the campaign strategy for each brand.
• Implement inbound and outbound campaigns to generate leads.
• Plan and execute digital and non-digital campaigns (for example channels such as PPC, SEO, social, email, events).
• Manage the campaign calendar and social media engagement.
• Oversee the creation of sales collateral to support campaigns.
• Track and analyse campaign performance using analytics tools.
• Ensure all campaigns are GDPR-compliant and measurable, enabling data-driven decision-making.
Customer Marketing
• Manage customer communication programmes, from onboarding through to retention, ensuring consistent and engaging experience.
• Collaborate with the wider team to develop case studies, testimonials, and advocacy initiatives.
Website Optimisation for Campaigns
• Work with the marketing team and Sales to ensure campaign landing pages and digital journeys are optimised for SEO, conversion, and performance.
• Run A/B tests and apply data insights to continually improve campaign outcomes.
• Implement SEO changes and updates as required.
• Maintain awareness of changes to SEO principles and best practices.
• Implement Google Analytics and follow analytics best practices.
Technical Marketing & Website Ownership
• Act as a hands-on owner of group websites, including page creation, updates, and optimisation using WordPress and or HubSpot.
• Lead technical SEO implementation, including on-page optimisation, site structure, performance, and search visibility improvements.
• Work closely with external developers or agencies on website builds, migrations, and enhancements.
• Ensure websites support campaign goals, lead capture, and tracking requirements.
Market & Competitor Research
• Conduct competitor and sector research to inform campaigns and targeting.
• Share insights with Sales and other teams to strengthen positioning.
Experience & Skills Required
• Proven experience in campaign marketing, ideally within B2B or multi-brand environments.
• Experience operating at senior manager level, with ownership of strategy and execution.
• Hands-on expertise in digital and non-digital campaign delivery.
• Ability to create, manage, and optimise campaigns to drive commercial growth.
• Working knowledge, with hands-on experience, using HubSpot and WordPress.
• Strong understanding of campaign tracking and reporting requirements.
• Experience with test-and-learn strategies and ongoing optimisation.
• Knowledge of channel management, ensuring ROI is maximised.
• Experience using analytics and reporting tools.
• Comfortable in a start-up or scale-up environment – agile, hands-on, and process-driven.
• Strong project management skills, with the ability to prioritise and deliver under pressure.
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