Job Specifications
Type: Full Time/Remote
Location: London & South East, UK (easy commute into Central London for
Meetings and events)
The Company
At Coravin, we believe every moment is the perfect moment for great wine. As the global leader in wine by-the-glass exploration, our award-winning systems empower wine lovers and professionals to pour any wine, anytime, without compromise.
Trusted by top restaurants, bars, wineries, and retailers in over 80 countries, Coravin is changing the way wine is served, sold, and enjoyed. By allowing wine to be poured without pulling the cork, our systems eliminate waste, enhance profitability, and unlock new possibilities for wine programs worldwide.
At home, Coravin gives wine lovers the freedom to explore wine on their own terms, pouring just one glass at a time while keeping the rest of the bottle fresh for weeks, months, or even years. Whether discovering new vintages, hosting unforgettable tastings, or simply savoring a glass midweek, Coravin ensures that the best wines are always within reach, without the pressure to finish the bottle.
Available online and in-store, Coravin can be found in leading international retailers and fine wine shops around the world.
WHO WE ARE: A global team of 70+ people, based across 3 regions and 8 countries.
OUR VISION: A world where every wine, everywhere is available to be discovered by-the-glass
OUR MISSION: Providing the freedom to choose any wine, any time, in any amount
OUR VALUES: We’re BETTER TOGETHER, like the best food and wine pairings… We appreciate and respect the knowledge, qualities, skills and experiences that everyone brings to the table -our team, partners and customers. We are a friendly and inclusive “BUNCH”.
We STRIVE TO THRIVE, like the best vines that continually adapt to their environment to produce the best grapes… we act on trends, market conditions and feedback to deliver, learn and grow. We aim for the best possible “VINTAGE”.
We’re RESILIENT & RESOURCEFUL, like the best winemakers that navigate everything from bud burst to harvest, barreling to bottling… We’re innovative, inventive and entrepreneurs at heart. We do the right thing to create the best “BLEND”
The Role:
Reporting into the Head of Global Brand Activation & UK Brand Manager, the primary focus of this role (~85%) is to support the development, delivery and evaluation of Global Brand Activation projects – principally The Coravin Guide and The Coravin Sommelier Summit.
In addition, the secondary focus (~15%) responsible for global digital trade marketing website and communications in line with global brand and communication strategy for this part of the role you have a dotted line into our Senior Director of Global Marketing.
Global Brand Activation Responsibilities:
The Coravin Guide
Work with Head of Global Activation to continue to develop and deliver success vs KPI’s for major long-term experiential activation program ‘The Coravin Guide’ – including:
Help to deliver Guide expansion into new markets, including assisting with development of project playbook for distributor partners, planning and execution of launch events and on-going Guide promotional activity
Assist with development and execution of Coravin Guide Bi-Monthly Activations to include remote menu-based activations as well as working directly with venues / sommeliers to host in-venue activations
Assist with development of Consumer & Trade communications including emailers, organic social media and PR
The Coravin Sommelier Summit
Assist with the development and execution of the new ‘Sommelier Summit’ concept – aiming to execute in ~3-4 markets
Work with Head of Global Activation and cross-functional teams to support development of agenda as well as organisational elements such as venue analysis and bookings, creation and production of support materials
Global Digital Trade Marketing Responsibilities:
Work alongside Senior Director of Global Marketing and cross-functional internal and external agency teams to drive development of:
B2B Trade Portal – Redesign and on-going maintenance of Coravin’s trade facing website to ensure platform and assets are up to date and optimal
Trade communications – Develop and deliver email calendar, SMS / Whatsapp communication groups & run annual communication calendar
Skills Required:
Understanding and experience working with all key elements of the trade and consumer marketing mix, with experience working with / within hospitality and on premise considered essential
Ability to execute marketing programs and in particular events to a high standard in alignment with core brand values and global marketing goals
Organizational skills - the ability to manage multiple project streams, prioritizing and delivering according to critical deadlines
Excellent communication skills – the ability to develop effective ways of working with internal and external stakeholders cross-functionally as well as across multiple markets
Analytical and Reporting skills to
About the Company
Coravin, Inc. is a well-funded, Boston-based start-up consumer products company with a breakthrough technology in the wine category. Patented Coravin™ Technology allows you to pour and enjoy fine wine without disturbing the natural aging process—or the pressure to commit to the whole bottle.
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