Job Specifications
General Summary:
You will be responsible for driving new business growth in the Greater Waterloo region including London Ontario and surrounding regions by identifying, pursuing, and closing opportunities with new and dormant customers, while strategically expanding Sheridan’s footprint in key industries. You are first and foremost a hunter – focused on finding and securing new relationships – while also collaborating with our sales leadership and project teams to ensure a seamless customer experience.
At Sheridan Electric, we are looking for people who believe in the following values:
Safety First – There's no compromise. We look out for each other every day.
Service Matters – We make it easy for customers to work with us.
Teamwork Wins – We get further together than we ever could alone
Act with urgency – We take initiative and solve problems fast.
Reliable Excellence – We take pride in our work and consistently deliver on time.
Culture Matters – We bring respect, kindness, and integrity to every task and interaction.
We aren’t looking for someone who just fits in—we’re looking for someone who will raise the bar. If you care about what you build, how you build it, and who you build it with, you’ll feel right at home here.
You Will Be a Good Fit If…
You believe in the power of prospecting and are energized by finding and winning new business through prospecting and can identify high-potential prospects in Sheridan’s target markets.
You are action oriented including developing target lists, target markets, using data already in the CRM, and building your network to achieve results
You are passionate about mastering your craft — always looking for ways to improve your sales game, whether that’s reading books, following industry leaders on LinkedIn, learning from peers, or testing new techniques. Like an athlete fine-tuning their swing, you’re constantly sharpening your skills and applying what you learn to get better results.
You can follow Sheridan’s structured sales process from prospecting to close, including disciplined use of CRM for activity tracking, pipeline management, and opportunity progression.
You understand the value of building long-term relationships, not just securing a single job — and you know how to convert first wins into ongoing partnerships.
You work collaboratively with Project Managers, Inside Sales, and other team members to ensure a seamless customer experience from initial contact to project completion.
You prepare and execute account plans, maintain regular client touchpoints, and pursue opportunities to expand Sheridan’s presence in assigned accounts.
You take ownership of your targets, consistently follow through on commitments, and adapt quickly when priorities shift.
You embrace metrics to improve performance and keep on track and don’t view it as an unnecessary burden or just a way for management to keep tabs on you.
Essential Job Functions
Prospect & Develop New Business
Identify target accounts in our key industries (automotive, plastics, food & beverage, equipment manufacturing, and more).
Research and engage decision-makers to open doors and secure meetings.
Reactivate dormant accounts by re-establishing relationships and identifying new opportunities.
Work closely with sales leadership to align prospecting priorities with company growth goals.
Sales Presentations & Customer Engagement
Conduct in-person and virtual presentations to communicate Sheridan’s capabilities and value proposition.
Attend industry networking events, trade shows, and client site visits to expand influence and pipeline.
Sales Process & CRM Discipline
Diligently update Sheridan Electric’s CRM (Salesforce) to track progress through the sales cycle, including activity levels, opportunity stages, and next steps.
Maintain visibility for leadership into pipeline health and conversion rates.
Collaboration & Handoff
Partner with Project Managers and operational teams to ensure smooth transitions from sales to project execution.
Follow up on closed work to confirm satisfaction and explore further opportunities.
Knowledge & Skills
Proven ability to generate and close net new business in a B2B environment, preferably in industrial electrical or related construction sectors.
Strong negotiation skills with a consultative approach.
Skilled in researching accounts, identifying decision-makers, and crafting tailored outreach strategies.
CRM experience (Salesforce preferred) and disciplined follow-through on sales activities.
Entrepreneurial mindset with a focus on measurable results and accountability.
Experience & Education
5+ years of proven sales success
Background in electrical trades, automation or engineering is an asset but not a requirement
Experience selling services or in SaaS sales will be considered an asset
What This Job Comes With
Vehicle: Company car or car allowance provided.
Commission payments based on sales performance
Compensation & Benefits: Competitive salary, RRSP matching, a
About the Company
Industrial Electrical Contracting, Automation and Controls Integration, and Preventative Maintenance Services for Southern Ontario and beyond. Sheridan Electric is a full-service contractor, specializing in a complete range of electrical services. This includes industrial automation, electrical contracting, control panels, technical services, preventive maintenance, and 24/7 emergency response. From our 2 locations in Mississauga and Hamilton, we service the industrial and automation sectors in the Greater Toronto and Hamilt...
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