Job Specifications
Sales & Marketing Director
Avora Residences at Sea
Hybrid | Pembroke Pines, FL
Avora Residences is redefining luxury living through full-ownership private residences aboard a global, residential ship—introducing a new category at the intersection of real estate, hospitality, and global travel. As we prepare to launch the first vessel in the Avora fleet, we are seeking an experienced Sales & Marketing Director to build, lead, and scale our sales and marketing organization.
This is a rare opportunity to shape the commercial strategy of a first-of-its-kind luxury residential platform from the ground up.
Role Overview
The Sales & Marketing Director will be responsible for developing and executing an integrated sales and marketing strategy, building and managing a team of luxury sales consultants, and continuously optimizing marketing performance and spend. This role requires a hands-on leader with strong analytical skills, CRM expertise, and a proven ability to scale high-value, consultative sales operations.
This is a hybrid position, with 1–2 days per week in person at our Pembroke Pines, Florida offices.
Key Responsibilities
Build, lead, and manage a team of luxury sales consultants focused on high-net-worth and ultra-high-net-worth clientele
Own the end-to-end sales funnel, from lead generation through closing and post-sale relationship management
Design and execute multi-channel marketing campaigns (digital, experiential, referral, broker, and partnership-driven)
Manage and optimize CRM workflows, reporting, and automation using HubSpot
Track and analyze performance metrics to continuously improve conversion rates, sales velocity, and marketing ROI
Develop sales processes, training programs, scripts, and performance benchmarks
Collaborate closely with leadership to align pricing, incentives, inventory strategy, and market positioning
Oversee marketing budgets and ensure disciplined, data-driven allocation of spend
Qualifications & Experience
Proven experience leading sales and marketing teams in Cruising, luxury real estate, hospitality, yachting, private aviation, or high-value lifestyle assets
Strong hands-on expertise with HubSpot CRM, including pipeline management, automation, reporting, and attribution
Advanced proficiency in Microsoft Office, particularly Excel (financial modeling, forecasting, performance tracking)
Demonstrated success building and scaling sales teams in a high-ticket, consultative sales environment
Data-driven mindset with the ability to translate analytics into actionable strategy
Exceptional communication, leadership, and organizational skills
Comfortable operating in a fast-moving, entrepreneurial environment
Compensation & Benefits
Competitive base salary
Override on team sales performance
Discretionary bonus tied to company and individual performance
Excellent health, dental, and vision benefits
Opportunity to grow with the brand as additional ships in the Avora fleet are launched
Why Avora
Be part of a first-of-its-kind luxury residential concept
Sell true ownership residences, not timeshare or fractional interests
Work alongside a seasoned leadership team in an emerging luxury asset class
Help shape a global brand at the beginning of its growth curve
Avora Residences is an equal opportunity employer
About the Company
Avora Residences is a luxury residential cruise line redefining long-term living on the ocean. Designed for those who value permanence, design, and freedom, Avora offers private residences on board the ship, paired with continuous global exploration. Our flagship vessel, Lumina, is conceived as a true home, not a vacation. Thoughtful architecture, elegant interiors, and carefully curated experiences create a living environment defined by comfort, privacy, and community. Avora Residences is for individuals seeking a stable, e...
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