Job Specifications
Marketing Manager – Programs & Market Intelligence
Location: Hybrid – Saint-Laurent, QC
Contract: 1-Year Fixed Term
About the Role
We are seeking a strategic and results-driven Marketing Manager – Programs & Market Intelligence to lead the design and execution of loyalty programs, B2B promotional initiatives, and market intelligence activities. This role plays a critical part in strengthening customer engagement, enhancing loyalty, and driving revenue growth through insight-led marketing strategies.
The successful candidate will translate complex customer, market, and competitive data into clear, actionable insights, working closely with cross-functional partners across Marketing, Sales, Commercial, and Analytics teams.
Key Responsibilities
Design, launch, and manage loyalty programs and B2B promotional initiatives aligned with business objectives
Lead market intelligence efforts, including customer insights, competitive analysis, and industry trend monitoring
Transform complex datasets into meaningful insights and strategic recommendations for senior stakeholders
Define, track, and report on program KPIs to assess impact on customer engagement, loyalty, and revenue
Collaborate closely with Sales and Commercial teams to ensure program alignment and execution effectiveness
Manage program timelines, budgets, performance reporting, and governance
Drive continuous improvement through testing, optimization, and innovative marketing approaches
Qualifications & Experience
Bachelor’s degree in Marketing, Business, or a related field
5+ years of experience in marketing programs, loyalty initiatives, promotions, or market intelligence
Strong analytical mindset with proven experience leveraging data to inform decisions
Demonstrated ability to manage multiple initiatives in a fast-paced, cross-functional environment
Excellent communication, presentation, and stakeholder management skills
B2B marketing experience is a strong asset
Bilingual English & French preferred
About the Company
Your go-to ally for cutting-edge technology and workforce solutions, ExcelGens is headquartered in New Jersey, with a presence in Canada,
Europe, India and the United Kingdom.
We specialize in the full spectrum of workforce and tech platforms, paving the way for a hyper efficient, productive future for businesses.
At Excelgens, we understand the crucial role that both technology and talent play in helping businesses stay ahead of the curve, and we are here to empower yours with the best of both.
We are a trusted partner t...
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