Job Specifications
Who We Are
At Lindt, we are a global fast-growing consumer goods company, enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact, not only in the world of premium chocolate but also in the lives of our employees, customers, and communities. Our company embraces a culture defined by the core values of Excellence, Innovation, Entrepreneurship, Responsibility, and Collaboration, fostering a dynamic and collaborative environment where these principles drive our success.
Position Purpose
The Director of Media will leverage world-class media expertise to translate strategic brand priorities into best-in-class media strategy & media plans that drive measurable awareness and demand across Lindt USA. This role will apply a strategic media mindset with a high level of attention to detail to partner with the media agency to develop highly effective & efficient media plans and supervise optimization of all media campaigns. This role will utilize her/his analytical mindset to drive and manage the media strategies through utilization of data, performance analysis, and exploration and testing of new media channels and growth tactics. While continuously leveraging proven, traditional media channels, this role will utilize a strong test & learn mindset to develop a multi-year learning agenda to continuously improve the Lindt media plans and capitalize on key consumer & media trend evolutions. This role will actively contribute to the global Lindt learning agenda, collaborating with colleagues at international headquarters and across countries & spearheading global media tests as appropriate. The Director of Media will be responsible for teaching and training the internal brand team on key media strategies, principles, and learnings, and partnering with the team to gather key media inputs for the annual planning process.
Media Leadership
Essential Job Functions & Responsibilities:
Serve as the primary link between the brand team, international marketing, insights manager, and the media agency for strategic planning, briefing, tactical execution & optimizations of media plans
Oversee the execution of all paid media by the media agency(s): linear / non-linear TV, OTT, OLV, paid social, and potential future digital channels across all advertised brands.
Lead the annual strategic media planning process (internal Lindt annual marketing planning process and the upfronts) including key briefs, analyses, and presentations, to achieve buy in from senior leadership.
Source and own the rolling master media plans, updating throughout the year as necessary
Lead all aspects of media financial investment and oversight: budget planning and invoice reconciliation
Lead media audit processes - contractual & annual media performance, with support from International and 3rd party auditor
Lead any contract negotiations and pitches with support from International, Legal, and 3rd party consultants
Serve as primary collaborator with the Communication/PR teams for any paid social campaigns/tests & influencer marketing
Provide guidance to the brand teams on creative and media asset needs, based on the media plans
While this role does not include direct responsibility for Retail/E-Commerce teams for SEM/SEO efforts or Wholesale/E-Commerce teams for media support, the Director of Media should build strong partnerships with these groups and be able to make actionable recommendations for potential synergies.
Proactively stay current with industry news, consumer trends, and media platforms that can drive media evolution & business performance
Build understanding of the Lindt brand equity and sub-brand equities. Ensure all media channels are aligned to Lindt equity and reflect the brand’s position in the marketplace
Demonstrate media expertise and navigate complex issues with a strong understanding of the brand strategy and best in class media practices
Improvement & Innovation
Continuously identify opportunities to improve effectiveness and efficiency of media strategy and plans
Define and establish multi-year Lindt USA media learning agenda
Actively contribute to, learn from, and spearhead tests within the global digital and media learning agenda
Actively contribute to evolving the global media principles, as appropriate, that best reflect the changing media landscape
Lead mid-year and annual reviews with the media agency to build competitive landscape knowledge and identify areas for improvements as necessary
Measurement & Reporting
Lead review of all agency developed campaign performance analyses ensuring insightful, data-driven analysis that demonstrate the effectiveness of plans, cost analysis and optimization recommendations
Provide consistent media campaign/channel performance readouts and recommendations to business stakeholders
Develop KPI dashboar
About the Company
Headquartered in beautiful Stratham, New Hampshire, Lindt & Sprüngli USA is the fastest growing premium chocolate manufacturer in the US market. Just an hour north of Boston and only minutes to downtown Portsmouth, Lindt USA sits atop an 800,000 square-foot campus and has continued to expand since opening its doors in 1989. Lindt (USA) is also home to a state of the art R&D and Quality Assurance area, Sensory Lab, two climate-controlled warehouses, and a 500,000 square-foot production facility where our sustainably sourced c...
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