Job Specifications
We are seeking a highly skilled and innovative CRM MarTech Manager to join our Global CRM team. Reporting directly to the MarTech Director, the successful candidate will play a critical role in executing our segmentation and personalisation strategies.
Responsibilities
Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines
Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability
Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell
Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases
Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms
Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives
Write API requirements and payload specifications for MarTech integrations
Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns
Maintain up‑to‑date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives
Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets
Translate commercial objectives into clear lifecycle goals, test plans, and KPIs
Requirements
5+ years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools in a high‑growth environment
Proven track record using CDP to drive measurable improvements in retention, engagement, and LTV
Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs
Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self‑serve analysis
Strong understanding of sporting events, and options-trading
We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.
About the Company
Crypto.com was founded in 2016 and is the preferred crypto trading platform for over 100 million users worldwide, as well as the trusted industry leader in regulatory compliance, security, and privacy. We're committed to accelerating the adoption of cryptocurrency through our vision: Cryptocurrency in Every Wallet(tm)
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