Job Specifications
We’re seeking a strategic, results-driven Director, Events & Partnerships to own the planning, execution, and performance of North American events and field marketing programs. This role builds integrated experiences that drive pipeline, support revenue growth, strengthen customer relationships, and increase brand visibility. The ideal candidate combines strategic thinking, strong execution, data-driven decision-making, and cross-functional leadership.
Key Responsibilities
Own the strategy, planning, and execution of 30+ annual events across North America, including large trade shows, regional events, field activations, micro-events, and an owned virtual conference
Develop and evolve the event and field marketing strategy aligned with revenue goals, go-to-market priorities, product focus, and brand awareness objectives
Serve as the central owner of event strategy and execution, partnering cross-functionally with Sales, Marketing, Product, Customer Success, and Executive Leadership
Align audiences, messaging, and experiences with target personas, priority accounts, and regional sales initiatives
Allocate and manage event budgets, resources, vendors, contracts, and timelines to maximize impact and ROI
Evaluate and pursue new event opportunities, partnerships, and market presence to support growth and competitive positioning
Define success metrics and forecast event-influenced pipeline; track performance across the funnel using Salesforce and HubSpot
Partner closely with Sales to ensure strong pre- and post-event execution, including lead follow-up, meeting outcomes, pipeline progression, and deal acceleration
Monitor program ROI and pipeline contribution to inform ongoing investment decisions and program optimization
Present program performance, forecasts, and strategic recommendations to senior leadership
Develop high-touch executive experiences for Director- through C-level audiences to accelerate relationships and deal progression
Own content and speaker strategy for industry and owned events, emphasizing customer storytelling and thought leadership
Manage and mentor a Webinars & Campaigns Manager, ensuring alignment between digital and in-person engagement
Partner with the CEO and wider executive and go to market teams to lead key strategic partnerships and execute joint marketing initiatives to expand brand reach and pipeline impact (~10% of your time)
Maintain relationships with top 5-7 integration partners (CRM, SIS, ERP, LMS) including maintaining contractual partners relationship programs, activating co-marketing opportunities, and ensuring awareness across Gravyty of how to leverage being in the partner networks of major ed tech companies.
Qualifications
5-7+ years in events marketing or related field, preferably within B2B tech
Highly organized, with the ability to balance strategic planning and hands-on execution across multiple programs simultaneously.
Experience managing a large-scale event portfolio with measurable pipeline and revenue impact.
Strong cross-functional leadership and executive communication skills.
Data-driven approach to program optimization and investment decisions.
Experience managing budgets, vendors, and third party relationships
Willingness and ability to travel as needed (