Job Specifications
Job Details:
Title: Sr. Analyst, Insights & Measurement
Location: New York, NY 10020
Duration: 4 months, contract
Pay rate: 37 /hr. on W2
About This Role:
Responsibilities:
Advertising Sales & Partnerships is looking for a Sr. Analyst on the Insights & Measurement team that will work on the high priority content areas across the portfolio. This is an opportunity for qualified candidates to develop sales-driven research and analytical solutions for premium properties, from entertainment and streaming shows.
The Sr. Analyst will be responsible for the reporting and analysis of audience consumption and advertiser impact across linear, streaming, digital and social platforms. The Sr. Analyst will work with Insights & Measurement team members to position in a rapidly shifting media landscape. This role will also work with leadership on priority ad sales and marketing initiatives across the portfolio.
Candidates should have a passion for understanding how and why consumers view content across platforms as well as a broader interest in marketing and media. Candidates should have experience using research and analytics to develop actionable, data-driven business insights.
Responsibilities
• Support the Insights & Measurement Team by creating detailed analysis, reports, presentations, and marketing/sales deliverables across Entertainment, Streaming, Hispanic, and News brands and properties.
• Utilize both syndicated and first-party research tools to effectively position across platforms (including Peacock) to internal and external stakeholders.
• Develop property and audience insights to support B2B marketing opportunities
• Demonstrate the benefits and advantages of advertiser investment in content via ad campaigns and sponsorships
• Analyze competitive viewership, spending & marketing patterns
• Collaborate with various stakeholders both inside and outside Ad Sales & Partnerships, including Sales, Marketing, Creative Partnerships, and Program Research to develop holistic data-driven insights for and competitive programming
Qualifications:
• 3+ years of relevant experience at a media company, agency, or vendor
• Bachelor’s degree
• Expertise in both Microsoft Excel and PowerPoint (formatting, creating charts/graphs, pivot tables, formulas, etc.)
• Strong quantitative skills, including both analytical abilities as well as media math proficiency
• Ability to distill data from a variety of sources into clear data-driven insights
• Experience working with cross-platform audience measurement systems (e.g., Nielsen, Adobe Analytics, Lake 5, comScore, etc.)
• Knowledge of social platforms, such as Talkwalker, ListenFirst, etc.
• Familiarity with syndicated consumer data sources (e.g., YouGov, MRI-Simmons, etc.)
About the Company
Integration International is an AI Change Catalyst and Digital Transformation Solutions organization and a one-stop hub for end-to-end touchpoints of the business life cycle. We believe in providing pioneering solutions to the enterprise of today and tomorrow, through a synergy of AI capabilities and human ingenuity, ensuring that our solutions serve business needs optimally while maintaining integrity with global ethical standards. With a team of highly skilled professionals and a comprehensive network of resources, we have...
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