Job Specifications
Duration: 6 Months
Job Description:
The Sr. Analyst will be responsible for the reporting and analysis of audience consumption and advertiser impact across linear, streaming, digital and social platforms.
The Sr. Analyst will work with Insights & Measurement team members to position in a rapidly shifting media landscape.
This role will also work with leadership on priority ad sales and marketing initiatives across the portfolio.
Candidates should have a passion for understanding how and why consumers view content across platforms as well as a broader interest in marketing and media.
Candidates should have experience using research and analytics to develop actionable, data-driven business insights.
Responsibilities:
Support the Insights & Measurement Team by creating detailed analysis, reports, presentations, and marketing/sales deliverables.
Utilize both syndicated and first-party research tools to effectively position to internal and external stakeholders.
Develop property and audience insights to support B2B marketing opportunities
Demonstrate the benefits and advantages of advertiser investment in content via ad campaigns and sponsorships
Analyze competitive viewership, spending & marketing patterns
Collaborate with various stakeholders both inside and outside Ad Sales & Partnerships, including Sales, Marketing, Creative Partnerships, and Program Research to develop holistic data-driven insights and competitive programming.
Experience:
Expertise in both Microsoft Excel and PowerPoint (formatting, creating charts/graphs, pivot tables, formulas, etc.)
Strong quantitative skills, including both analytical abilities as well as media math proficiency
Ability to distill data from a variety of sources into clear data-driven insights
Experience working with cross-platform audience measurement systems (e.g., Nielsen, Adobe Analytics, Lake 5, comScore, etc.)
Knowledge of social platforms, such as Talkwalker, ListenFirst, etc.
Familiarity with syndicated consumer data sources (e.g., YouGov, MRI-Simmons, etc.)
Education:
3+ years of relevant experience at a media company, agency, or vendor
Bachelor’s degree
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com
US Tech Solutions is an Equal Opportunity Employer.All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Internal Job ID: 26-04863
Recruiter Name: Sangeeta
Contact: 201-932-1363
About the Company
USTECH SOLUTIONS is the largest privately owned diversity workforce partner with a global footprint. For 20+ years, we have partnered with leading MSPs and some of the world's largest enterprises to deliver a flexible workforce. We serve Fortune 500 giants and growing businesses alike, reinventing the role of humans in a digital workforce.
'Reinventing Human' is about connecting you with top talent and seamlessly integrating new hires into your programs through our next gen AI powered Talent platforms. As the largest privat...
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