Job Specifications
Job Description
Senior Director of Marketing
Philadelphia, PA Hybrid Work Structure
Our client is a fast-growing, founder-led e-commerce brand in the apparel and lifestyle space, known for its distinctive design aesthetic, commitment to craftsmanship, and joyful, story-driven approach to brand building. With a highly engaged and loyal customer base, the company is entering its next phase of growth and is seeking a strategic, people-focused Senior Director of Marketing to help scale the brand thoughtfully and sustainably.
Position Overview
The Senior Director of Marketing will oversee all marketing functions, balancing creative vision with operational rigor. This leader will bring clarity, structure, and accountability to the marketing organization, ensuring initiatives are data-driven, well-executed, and closely aligned with business objectives.
This role leads an in-house marketing team and agency partners, manages the marketing budget, and ensures the brand’s storytelling continues to resonate with and grow a deeply loyal audience. The position reports directly to the CEO and sits on the leadership team.
Key Responsibilities
Strategic Leadership & Planning
Develop and execute annual and quarterly marketing strategies that drive brand awareness, engagement, and revenue growth
Balance creative and analytical thinking, translating brand vision into measurable plans and clear priorities
Ensure consistent messaging and storytelling across all channels and campaigns
Team Leadership & Cross-Functional Collaboration
Lead, mentor, and develop a high-performing marketing team with empathy, structure, and accountability
Establish clear goals, KPIs, and development plans for team members
Foster a culture of strong communication, organization, and proactive problem-solving
Partner closely with Creative, Merchandising, and Operations teams to align campaigns with product launches and inventory strategies
Manage agency relationships with clear direction, timelines, and performance expectations
Channel Oversight
Oversee strategy and execution across all major marketing channels, including:
Paid social and search
Retention marketing (email, SMS, loyalty, community)
Influencer marketing and PR
Affiliate and direct mail
Organic social
SEO and landing page optimization
Brand collaborations and partnerships
Budgeting, Analytics & Performance
Manage a $5M+ annual marketing budget, ensuring strong ROI and thoughtful allocation
Analyze campaign performance, customer insights, and conversion data to inform decision-making
Identify opportunities to improve efficiency, retention, and customer lifetime value
Brand Growth & Community Engagement
Strengthen brand equity through compelling storytelling, social engagement, and influencer partnerships
Champion core brand values—including creativity, inclusivity, sustainability, and joy—across all initiatives
Develop innovative approaches to deepen customer connection and drive repeat engagement
Qualifications
Bachelor’s degree in Marketing, Business, or a related field preferred
10+ years of marketing experience, including at least 2 years in a senior leadership or director-level role
Proven experience leading and developing high-performing marketing teams
Track record of managing $5M+ marketing budgets and delivering measurable growth
Deep understanding of e-commerce marketing; experience in fashion, apparel, or lifestyle brands strongly preferred
Strong command of performance marketing, retention, analytics, and creative brand storytelling
Excellent organizational and communication skills with the ability to drive alignment and accountability
Hands-on experience collaborating cross-functionally in a fast-paced environment
Familiarity with EOS (Traction) principles a plus; training available for the right candidate
Benefits
Full-time role with hybrid flexibility (in-office Tuesday–Thursday)
Health and dental insurance
PTO and paid holidays
401(k) with company match
Employee discount on products
Salary Range: $150,000–$170,000, plus bonus eligibility up to 15% based on performance
This range represents the good-faith estimate of the pay the employer reasonably expects to offer upon hire, based on the role’s responsibilities, required experience, location, and internal equity.
This position may be eligible for equity awards, profit sharing, or other forms of non-cash compensation not included in the posted pay range and, where applicable, will be discussed during the interview or offer process.
About the Company
Emerging Blue is a brand-focused staffing & recruiting agency representing freelance, part-time, and full-time talent in the fashion, home, and beauty industries. We make meaningful connections between our client's brand and our incredible talent. Our philosophy is to: - Find Incredible Talent - Be Brand Experts - Partner with Internal Teams - Make Hiring Easy The idea for Emerging Blue began in the Sierra Nevada Mountain. It was the start of a new day, endless possibilities, an opportunity to create something new. While ove...
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