Job Specifications
About Legends Global
Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.
We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.
Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.
The Venue
Utilita Arena Sheffield opened in 1991, is a vibrant multi-purpose venue that hosts world-class concerts, sporting events, and family entertainment. With a capacity of up to 13,600, it is one of the UK's premier indoor arenas, having welcomed legendary acts like Elton John, Arctic Monkeys, and Oasis. The “House of Steel” is also home to the Elite League Grand Slam championship-winning ice hockey team, the Sheffield Steelers. Known for its electric atmosphere and iconic performances, the arena offers an exciting, fast-paced environment where no two days are ever the same.
Joining our team means being part of Sheffield’s dynamic live events industry, helping create unforgettable experiences for thousands of visitors while working in two of the city’s most iconic venues.
The Role
The Head of Marketing leads marketing, ticketing, partnerships, and customer service to drive revenue and strategic growth for first direct arena. They develop data‑driven campaigns, manage key commercial functions, and provide senior leadership to deliver exceptional live event experiences.
The Responsibilities
Oversee all first direct arena marketing campaigns & promotional activities.
As a member of the venue's senior management team, lead the business forward contributing to the venue's strategic plans and objectives.
Ensure that all direct reports are provided with appropriate challenge and support to enable them to help deliver the venue's objectives.
Work with the relevant Head of Department to develop marketing strategies and activity that will drive the venue's primary revenue streams
Work alongside Legends Global colleagues to ensure the venue is supported and aligned with central initiatives.
Research and develop marketing opportunities and plans
Suggest system improvements to achieve marketing goals
Monitor performance of commercial activities and provide ad hoc reports and data
Work with the venue Ticketing Manager to ensure all opportunities are delivered between the venue and ticketing partners, maximizing revenue for both the venue and promoters/clients across all ticketing functions.
Oversee the management of the venue’s marketing assets, ensuring they are used effectively and regularly updated.
Oversee the management of the venue’s marketing budget.
Work with the relevant Legends Global central leads to ensure delivery of the contractual elements of all Partnership and Sponsorship agreements.
Support the General Manager with the management of the venue’s Naming Rights Partner.
Maximise local partnership and sponsorship opportunities.
Recruit, train, coach, and manage teams to ensure sales and marketing HR objectives.
Provide ad hoc Executive On Duty cover during events.
What We're Looking For
Proven track record in marketing and campaign management
Demonstrable leadership and people-management capability
Excellent understanding and working knowledge of the live events industry
Experience establishing partnerships with internal and external stakeholders
Experience driving sales and acquiring new business opportunities
Experience using marketing to drive revenues
Commercial understanding and execution
Solid knowledge of performance reporting and financial/budgeting processes
Strong leadership skills: communication, influence, empathy
Analytical ability to understand and report periodic team performance to company leadership
What We Can Offer
Hosting events is what we do best, and we want our People to experience that too- enjoy access to discounted tickets to unleash your superfan for all your favourites.
You will work hard at Legends Global , but you will be rewarded with lots of time to relax and rest with 25 days annual leave
We understand that you have a life outside of work and want to ensure that your loved ones will always be taken care of whilst you’re contributing to our success with our Life Assurance policy.
A healthy contribution of 5% Pension so that your golden years are spent ticking off the items on your bucket list.
Got a dental bill? Need to book a counselling session? Or even help with Physio costs? With the support of Healthshield; Legends Global will support with these unexpected costs. For you and any children.
We understand that from time to time
About the Company
Legends Global is the premier partner to the world's greatest live events, venues and brands. We deliver a fully integrated solution of premium services that keeps our partners front-and-centre through our white-label approach. Our partners engage us at the earliest stages of feasibility and design through project development to bring their visions to life. We book the best shows, fill seats and suites, and secure brand-aligned sponsors. And we enhance the guest experience with award-winning food & beverage, must-have merch...
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