Job Specifications
Job Title: Paid Media Manager (Programmatic Specialist)
Contract: 1 year
Location: London, Hammersmith (Hybrid)
The Mission
Help accelerate the growth of the client by running a high-performance paid media engine focused on programmatic and display. You’ll own the upper and mid-funnel strategy across display, programmatic, and digital video, ensuring our campaigns build brand awareness and efficiently feed lower-funnel retargeting and conversion activity. You’ll partner closely with brand team & media agency so the demand you generate is
captured and converted.
What You’ll Do
• Lead programmatic & display strategy for the client, building full-funnel plans with a focus on upper/mid-funnel reach, attention, and efficiency.
• Execute digital video and CTV campaigns (YouTube and other programmatic video platforms) with support from our agency – light hands-on experience needed.
• Support Meta paid social, contributing to planning and ensuring assets align with funnel stage.
• Build and optimise retargeting journeys, partnering with PPC to connect prospecting → consideration → conversion.
• Manage and steer our media agency, approving plans, pacing, testing frameworks, and ensuring brand safety and compliance.
• Own measurement & reporting, defining KPIs for each funnel stage and turning performance insights into clear optimisation recommendations.
• Lead quarterly and annual planning, budget phasing, and in-flight forecasting in Excel and internal tools.
• Collaborate on creative, briefing platform-native display/video assets that fit audience needs across the funnel.
• Ensure compliance, working closely with Legal/Corporate A=airs on creative usage, data privacy, and category-specific regulations.
What Success Looks Like
• A cohesive, data-driven programmatic and display strategy that grows the clients awareness and efficiently feeds lower-funnel demand.
• A clear test-and-learn roadmap improving formats, audiences, creative, and sequencing over time.
• Executive-ready reporting that guides investment decisions and next-quarter planning.
• Seamless collaboration with PPC, ensuring tra=ic quality and retargeting performance continuously improve.
You’ll Bring
• 5–7+ years in paid media with deep expertise in programmatic, display, and digital video buying.
• Solid understanding of YouTube, Meta, and CTV, with light hands-on experience needed (agency support available).
• A full-funnel mindset, connecting prospecting with retargeting and PPC to maximise conversion impact.
• Strong data fluency: advanced Excel, comfort with dashboards
(Tableau/Looker/Datorama), GA4/CM360 basics.
• Strong communication and presentation skills, capable of turning performance data into clear recommendations.
Nice to have: familiarity with attention metrics, brand-lift studies, MMM/MTA inputs,
and internal finance tools.
How We Work
You’ll collaborate with our media agency, PPC Manager, Brand, Content/Social, CRM, Legal/CA, and Analytics.
Our typical stack includes CM360, DV/IAS, GA4, BI tools, programmatic platforms (DSPs), paid social platforms, and standard office software.
About the Company
ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis and Talent Solutio...
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