Job Specifications
Job Title: Paid Media Manager (Programmatic Specialist)
Contract: 1 year
Location: London, Hammersmith (Hybrid)
The Mission
Help accelerate the growth of the client by running a high-performance paid media engine focused on programmatic and display. You'll own the upper and mid-funnel strategy across display, programmatic, and digital video, ensuring our campaigns build brand awareness and efficiently feed lower-funnel retargeting and conversion activity. You'll partner closely with brand team & media agency so the demand you generate is
captured and converted.
What You'll Do
Lead programmatic & display strategy for the client, building full-funnel plans with a focus on upper/mid-funnel reach, attention, and efficiency.
Execute digital video and CTV campaigns (YouTube and other programmatic video platforms) with support from our agency - light hands-on experience needed.
Support Meta paid social, contributing to planning and ensuring assets align with funnel stage.
Build and optimise retargeting journeys, partnering with PPC to connect prospecting → consideration → conversion.
Manage and steer our media agency, approving plans, pacing, testing frameworks, and ensuring brand safety and compliance.
Own measurement & reporting, defining KPIs for each funnel stage and turning performance insights into clear optimisation recommendations.
Lead quarterly and annual planning, budget phasing, and in-flight forecasting in Excel and internal tools.
Collaborate on creative, briefing platform-native display/video assets that fit audience needs across the funnel.
Ensure compliance, working closely with Legal/Corporate A=airs on creative usage, data privacy, and category-specific regulations.
What Success Looks Like
A cohesive, data-driven programmatic and display strategy that grows the clients awareness and efficiently feeds lower-funnel demand.
A clear test-and-learn roadmap improving formats, audiences, creative, and sequencing over time.
Executive-ready reporting that guides investment decisions and next-quarter planning.
Seamless collaboration with PPC, ensuring tra=ic quality and retargeting performance continuously improve.
You'll Bring
5-7+ years in paid media with deep expertise in programmatic, display, and digital video buying.
Solid understanding of YouTube, Meta, and CTV, with light hands-on experience needed (agency support available).
A full-funnel mindset, connecting prospecting with retargeting and PPC to maximise conversion impact.
Strong data fluency: advanced Excel, comfort with dashboards
About the Company
Experis is a global leader in IT professional resourcing, project solutions and managed services. As the need for IT skills accelerates, we help organisations transform their digital infrastructure, enterprise applications, cloud and cyber security. Through Experis Academy, we deliver the powerful combination of in-demand technical skills together with the soft skills that are critical for business success.
Experis is part of ManpowerGroup, a Fortune 500 Global Business and world leader in innovative workforce solutions.
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