Job Specifications
Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.
Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.
The Opportunity
Groupon connects millions of customers with local merchants—and that connection starts with the merchant experience. From landing page to sign-on to deal launch to GP30, this is where we build durable value (and where clunky processes go to die).
We're going all-in on AI-native, automation-forward workflows that eliminate friction, help merchants activate faster, and drive real business impact. Not "strategic initiatives." Actual results you can measure in dollars.
This is not a roadmap-maintenance role. This is a build-it, test-it, prove-it role.
What You'll Own
Full-Funnel Ownership: Landing Pages to Product Activation
You own the entire early merchant funnel—from category-aligned landing pages through sign-up, onboarding, deal launch, and product activation. No gaps, no handoff confusion, one owner. You design, ship, and iterate on UI/UX flows fast. You run controlled experiments with real merchants and validate impact through both qualitative feedback and hard metrics. You work hand-in-hand with design and engineering to productionize what works, iterate quickly on what doesn't, and kill ideas that fail to move outcomes.
Sales Partnership & Lead Flow Optimization
You work closely with the inbound sales team and lead gen team to align the lead gen flow, reduce drop-off, and increase overall conversion. Your definition of "activated" aligns with the sale definition; hence you're in the same loop, focused on financial outcomes. You understand where leads stall, what causes friction, and what it takes to turn interest into launched deals that actually perform. You build products that make Sales more effective and drive bottom-line impact—not products that create more work for them or the merchants we sell to.
AI & Automation Prototyping
You actively explore and prototype AI-powered solutions that improve merchant workflows, reduce friction, and increase speed. You build proof-of-concept and proof-of-execution prototypes to validate ideas quickly, test them with users, and generate evidence before scaling. You partner with engineering and AI teams to translate validated prototypes into production-ready requirements. Engineering owns deployment and system operations; you own the product outcomes and the learning velocity.
Measurement & Instrumentation
You define event schemas, success metrics, and analysis plans upfront—not after launch. You connect web analytics to sign-ups to deal launch to activation with a single, coherent data set. You instrument funnels, cohorts, and experiments using tools like PostHog, Mixpanel, or Amplitude. You use feature flags and experimentation frameworks to control rollouts, segment users, run A/B tests, and de-risk launches. You don't "wait for analytics." You make the measurement real—and you establish the baseline that everyone agrees on.
Financial Accountability
Every initiative you lead ties directly to revenue impact, churn reduction, or margin improvement. You report outcomes in dollars and metrics—not activities or launches. If it can't be measured, it doesn't ship.
Rapid Iteration Cycles
You operate on short experiment cycles, not monthly roadmaps. You prototype before you spec, instrument before you launch, and learn faster than the competition. Speed, clarity, and evidence beat consensus and ceremony every time.
You Should Apply If
You've launched and iterated on AI-enabled or automation-heavy customer experiences—and you can prove impact
You can prototype workflows, write prompts, design evals, and diagnose failures well enough to unblock teams
You've run controlled experiments and can explain the results like an adult
You've worked in marketplaces, e-commerce, or two-sided platforms
You can read code and collaborate deeply with engineers and data partners
You default to action over analysis paralysis
You measure your own work in business outcomes, not feature launches
You Should Not Apply If
You need detailed specs handed to you
You optimize for stakeholder buy-
About the Company
Groupon is an experiences marketplace that brings people more ways to get the most out of their city or wherever they may be. By enabling real-time mobile commerce across local businesses, live events and travel destinations, Groupon helps people find and discover experiences--big and small, new and familiar--that make for a full, fun and rewarding life. Groupon helps local businesses grow and strengthen customer relationships--resulting in strong, vibrant communities.
E-commerce never stands still, our transformation stra...
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