Job Specifications
Job Title: Content Strategist
Location: London (Hybrid – 3–4 days in office)
Employment Type: Full-time, Permanent
Reporting to: Senior Strategy Lead
The Opportunity
We’re partnering with a globally recognised marketing and media companyto hire a Content Strategist.
This is a high-impact role focused on shaping culturally relevant brand partnerships and content for major global consumer brands.
You’ll work closely with senior strategists, creative and cross-functional specialists to develop big partnership and content ideas at the strategy stage. Execution will sit with other teams — your role is to drive the thinking, define the opportunity, and ensure strategic clarity from concept through to handover.
This role is ideal for a seasoned content strategists, enjoys cultural deep-dives, and wants to shape innovative brand solutions at scale.
Key Responsibilities
Strategic Development
Develop innovative brand partnership and content strategies aligned to business and growth objectives
Identify new cultural spaces and platforms where brands can authentically connect with audiences
Shape sponsorship, entertainment, and IP-led strategic frameworks
Translate complex brand challenges into clear, compelling strategic narratives
Partner with senior stakeholders to define long-term innovation roadmaps
Cultural & Audience Insight
Conduct deep cultural research and trend analysis across music, streaming, lifestyle, and pop culture
Identify shifts in audience behaviour and emerging engagement spaces
Develop insight-led positioning that informs creative and partnership direction
Bring culturally grounded thinking that moves beyond surface-level adaptation
Collaboration & Strategic Oversight
Work cross-functionally with creative, insight, media, and activation specialists to ensure ideas are executable
Oversee projects from concept development through to strategic handover
Maintain strategic integrity throughout the lifecycle of innovation initiatives
Support client conversations with confident articulation of strategy and opportunity
Skills & Experience
Proven hands-on experience leading strategy within a media, creative, partnerships, or brand strategy environment
Strong background in comms planning, or culturally driven brand strategy
Experience developing partnership, sponsorship, or entertainment-led approaches
Deep understanding of cultural research, trend-spotting, and audience insight
Ability to operate confidently with senior stakeholders and global brands
Strong organisational skills with the ability to oversee multiple strategic workstreams
Collaborative mindset with a proactive, self-starting attitude
Why This Role
Work on globally recognised consumer brands at scale
Be part of a newly built, innovation-focused strategy team
Shape culturally relevant brand partnerships beyond traditional advertising
Clear progression pathway toward senior strategic leadership
Exposure to international markets and high-profile brand ecosystems
Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
About the Company
We are an international talent agency committed to accelerating ambitions, building brands and creating instrumental partnerships.
Over the last 29 years, our specialist recruitment partners have helped transform businesses, from trailblazing start-up's through to household names; across a variety of disciplines including digital, marketing, product and creative.
With offices in London, Amsterdam and Berlin, we are able to connect exceptional talent, with the world's best agencies and brands.
Our approach and expertise, ...
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