- Company Name
- Harbourne Associates
- Job Title
- Associate Marketing Manager
- Job Description
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**Job Title**
Associate Marketing Manager – EMEA
**Role Summary**
Execute and optimize B2B marketing campaigns for financial services products across Europe, the Middle East, and Africa. Develop go‑to‑market strategies, collaborate with product, digital, commercial, and content teams, and ensure campaigns are data‑driven, brand‑consistent, and commercially focused.
**Expectations**
- Deliver integrated campaigns that meet or exceed performance targets.
- Translate complex product details into clear, engaging B2B messaging.
- Work independently in a fast‑paced, global environment while coordinating cross‑functional stakeholders.
**Key Responsibilities**
- Plan, launch, and manage multi‑channel B2B marketing campaigns targeting institutional financial clients across EMEA.
- Develop and refine go‑to‑market positioning, messaging, and collateral for new and existing products.
- Align with product and commercial teams to prioritise growth initiatives and add commercial relevance to campaigns.
- Oversee execution across digital, content, events, and paid media channels, ensuring brand consistency and best marketing practices.
- Analyse campaign performance data, generate insights, and report on key metrics to senior stakeholders.
- Maintain campaign calendars and budget adherence, ensuring timely delivery and ROI optimisation.
**Required Skills**
- Minimum 3 years of B2B marketing experience in financial services, fintech, or asset management.
- Proven ability to plan and execute complex, cross‑functional campaigns.
- Strong stakeholder engagement, communication, and project management capabilities.
- Ability to simplify technical product information into compelling marketing content.
- Proficiency in digital marketing, paid media, event marketing, and content creation.
- Data‑driven mindset with experience analysing performance metrics and optimising campaigns.
- Self‑starter comfortable in a dynamic, global team setting.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Relevant marketing certifications (e.g., HubSpot, Google Ads, or similar) are an advantage.
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