Job Specifications
Department: Marketing
Location: United Kingdom
Compensation: PS35-45k base + PS20k commission = PS55-65k OTE
Description
Hey I'm Emily, Director of Growth Marketing at Pinpoint.
We're a high-growth, bootstrapped HR tech start-up building and selling software that helps in-house recruitment teams attract, hire, and onboard the right talent. Today, we have a strong foundation in place, with a mature product, rapid growth, strong product-market fit, and happy customers.
In 2025, we're doubling down on outbound and event-led growth in the UK--and we're looking for an Sales Development Representative to lead the charge. You'll own outbound execution and event prospecting, helping us generate high-quality pipeline from a focused list of high-potential UK companies that fit our ideal customer profile--and turn top-tier prospects into real opportunities. Working as part of the growth team, you'll help shape the tactics that connect marketing efforts to pipeline.
The fine print (but way more exciting):
This is a remote role based in the UK, with ~2-3 days/month of in-person time for co-working sessions in London and UK events like RecFest and IHR Live.
You'll be our only Outbound Exec in the UK, reporting into the Growth Marketing team, and working closely with Events, Partnerships, Sales, and RevOps to drive outbound and event-led pipeline.
You'll have plenty of support, but this is a high-ownership, fast-paced role. We're still in startup mode--things move quickly, some processes are still in flux, and you'll need to be proactive, adaptable, and hands-on.
We're looking for someone with a growth mindset and a commercial lens--you like solving problems, getting things shipped, learning through iteration, and taking initiative without waiting for permission.
Our values shape how we work. We're looking for someone who brings them to life in everything they do.
About the Role:
Deliver outbound sequences to relevant prospects within our UK SAM using LinkedIn, email, phone, and other channels
Attend UK-based events as a Pinpoint representative--working the stand, identifying high-potential leads, and following up to maximize ROI
Develop AE-level product knowledge so you can tailor conversations and represent the product with confidence
Collaborate with the growth marketing team to execute outbound tactics, contribute to growth sprints, and refine messaging by segment
Work cross-functionally with Sales, RevOps, and Partnerships to align on playbooks and experiment with new approaches
Contribute directly to revenue targets--your work will create qualified opportunities and real deals for the business
Tech stack: Hubspot, Clay, LinkedIn, HeyReach, Gong, Notion, AirCall
About You:
We're open to a range of backgrounds--SDRs, ex-recruiters, events marketers, even customer-facing roles like retail or CS. What matters most is your ability to execute, communicate clearly, and think commercially
1-2 years of experience in a similar role; might not check every box, but eager to learn and grow
Organized, proactive, and dependable -- you take ownership, follow through, and don't need micromanagement
Commercially savvy -- you connect your work to outcomes, understand how outbound contributes to revenue, and ask "why," not just "what"
Comfortable engaging with prospects in person, over the phone, and across digital channels
Collaborative and motivated by shared goals -- you enjoy working cross-functionally and being part of a small, ambitious team
Resilient and resourceful -- able to navigate objections, adapt tactics, and keep momentum
Based in the UK, with experience working remotely
FAQsHow is success measured?
Stage 2 Deals (S2s): Your primary focus will be generating high-quality opportunities--specifically Stage 2 deals (prospects who've completed a first meeting and are moving forward). Stage 1s (meetings booked) are great, but S2s are the real benchmark for success. You'll have a clear S2 target to work toward each month.
Lead source mix: Not all leads are created equal. We'll look at where your deals come from--whether that's outbound, events, or inbound--and make sure your performance and compensation reflect that mix. The goal is to drive net new revenue, and we want to reward the activity that gets us there.
Competencies & values: We're a values-led team (Fast, Flexible, Human, Ownership), and we'll be looking for those to show up in your day-to-day. We'll also assess things like initiative, accountability, and how you prioritise your time.
What is a typical day in the life?
Running outbound plays: Launching a new sequence built by the growth team--sending emails, connecting on LinkedIn, and tailoring messages to get attention.
Event prep: Digging into attendee lists ahead of a live event. You'll find key prospects, learn about their hiring challenges, and get them into event-specific campaigns.
Prospect follow-up: Giving someone a call a few days after they received brownies from us--starting a conversation abo