Job Specifications
About the Company
Lankin Investments is a premier Canadian real estate investment and asset management firm with over 15 years of success in acquiring, managing, and operating multi-residential properties nationwide. The company’s achievements in real estate have laid the groundwork for growth in complementary businesses, enhancing their comprehensive real estate platform. Lankin Investments prioritizes a people-first culture, fostering an environment that supports personal and professional development for all team members.
About the Role
CRM Administration & Optimization
Manage and maintain all aspects of the HubSpot CRM, including contacts, companies, pipelines, workflows, lists, and properties.
Ensure data integrity through regular audits, deduplication, and process enforcement.
Optimize CRM processes to improve usability, adoption, and accuracy across departments.
Automation & Campaign Support
Build, test, and manage automated workflows for lead nurturing, lifecycle management, and customer communication.
Partner with marketing and sales to implement lead scoring, routing, and campaign tracking.
Support integration between HubSpot and other tools (e.g., LinkedIn, Salesforce, Google Ads, reporting platforms).
Reporting & Dashboard Management
Design and maintain real-time dashboards and reporting for marketing, sales, and leadership teams.
Track key performance metrics such as lead generation, funnel conversion, campaign ROI, and customer acquisition cost.
Provide insights and recommendations to enhance marketing and sales performance.
Marketing Operations & Enablement
Collaborate with the marketing team to improve campaign execution and reporting accuracy.
Manage marketing assets, templates, and workflows within HubSpot.
Ensure compliance with data privacy and email marketing regulations (CASL, GDPR, etc.).
Qualifications
2–4+ years of experience managing HubSpot CRM and Marketing Hub (Pro or Enterprise level preferred).
Strong understanding of CRM architecture, automation logic, and reporting.
Experience with data management, integrations, and marketing analytics.
Proficiency in Excel/Sheets and comfort interpreting data and metrics.
Excellent organizational and communication skills.
HubSpot certifications (Marketing Software, Sales Hub, Reporting, Operations Hub) are a plus.
Pay range and compensation package
We offer a competitive compensation package, including performance-based incentives, the ability to invest in our funds, comprehensive health benefits, and opportunities for professional growth and development.
Equal Opportunity Statement
At Lankin Investments, you will be part of a dynamic and supportive team that values entrepreneurial drive, integrity, and collaboration. Join us in our mission to create lasting value for our investors and make a positive impact on the communities we serve.
About the Company
Lankin Investments is a leading Ontario real estate asset management firm with 3,800+ Canadian investors and assets under management of over $2 Billion, consisting of 17 communities, 70 properties, 6,200+ units, and 2,500+ units planned for development. Lankin Investments has a celebrated reputation for achieving results among real estate investors thanks to more than 15 years of successfully acquiring, managing, and operating multi-residential buildings across Canada. We provide our investors with easy access to passive rea...
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