Job Specifications
My client is seeking a dynamic Content Author & Campaign Platform Expert to join their growing team. This role combines creative storytelling with strong technical expertise in digital marketing and campaign management platforms.
Key Responsibilities
Content Strategy & Creation
Develop, write, and edit clear, engaging, and compliant content across digital channels (email, web, in-app, SMS, and social).
Create tailored content for different audience segments including customers, partners, and internal stakeholders.
Collaborate with product, compliance, and marketing teams to ensure accuracy, tone, and brand consistency.
Manage and maintain content repositories and version control for marketing assets.
Campaign Platform Management
Build, test, and deploy omnichannel marketing campaigns using campaign management tools (e.g., Salesforce Marketing Cloud, Adobe Campaign, HubSpot, Mailchimp or equivalent).
Manage customer journeys, automation workflows, segmentation logic, and personalization rules.
Analyze campaign performance metrics and provide insights to optimize engagement and conversion.
Ensure campaigns adhere to regulatory requirements, data privacy policies, and company brand guidelines.
Collaboration & Enablement
Partner with Product Marketing, Sales, and Data teams to translate business objectives into content and campaign strategies.
Support content governance and ensure consistent application of messaging frameworks across the organization.
Provide training and documentation for campaign workflows and best practices.
Qualifications
Required:
Bachelor’s degree in Marketing, Communications, Business, or related field.
4–7 years of experience in content authoring and marketing campaign management, financial services, or technology company.
Strong knowledge of digital campaign tools such as Salesforce Marketing Cloud, Mailchimp, Adobe Experience Manager, Marketo, or similar.
Expert in HTML development, email templates, and campaign tagging.
Take a design from the UI/UX designer and convert to HTML templates for communication via email or social media platforms.
Excellent writing, editing, and storytelling skills with attention to tone, compliance, and clarity.
Understanding of marketing automation, data-driven targeting, and customer journey mapping.
Analytical mindset with experience in campaign reporting and performance optimization.
Experience with personalization and dynamic content management.
Familiarity with financial products, regulatory marketing requirements, and consumer finance communication standards.
Core Competencies
Strong communication and collaboration skills.
Detail-oriented with excellent organizational ability.
Ability to manage multiple priorities and deadlines in a fast-paced environment.
Strategic thinker with a creative and analytical approach to problem solving.
About the Company
The technical recruiting industry has changed rapidly over the past decade. What was once a “people” business, driven more by relationships than spreadsheets, has become transactional and volume based. Candidates are often now reduced to names in databases; their personalities are ignored, written off as irrelevant in the face of ever more complicated KPIs. Generic job descriptions are the norm. Meetings have been replaced with emails and resumes are doctored up to better match job descriptions. Is it any wonder that retenti...
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