Skills

Communication Leadership HTML CSS SQL Risk Management Salesforce Scrum CRM Databases Marketing Email Marketing Strategic Planning

Job Specifications

Required Skills & Experience

- 5-10 years of experience as an HTML developer with strong Salesforce Marketing Cloud experience- (journey builder, automation studio, AdStudio, etc)

- Mandatory leadership experience (technical or direct reports)

- Strong knowledge of email development best practices

- Strong written and oral communication skills (must be able to communicate technical director, discuss and incorporate stakeholder's feedback, and communicate issues found and solutions clearly)

- Technical skills: HTML, CSS, AmpScript, SQL

Nice to Have Skills & Experience

- Experience working in the financial industry

Job Description

Insight Global is looking for a Senior Manager, Marketing Automation (Wealth Journeys) to join a leading banking client downtown Toronto. This is a hybrid role and requires 3x/week in office. The Senior Manager, Marketing Automation, Wealth Journeys oversees the development team responsible for Wealth Journeys, with a focus on strategic planning and maximizing the MarTech stack to deliver highly personalized, relevant communications — all aligned to a one-client view. GENERAL RESPONSIBILITIES: Service Levels • Define and maintain standards, processes and procedures as required, ensuring their alignment with the latest industry best practices and standards as defined by the Enterprise Digital Center of Excellence team. • Investigate and resolve deliverability issues as they arise. • Adhere to a production schedule to ensure accurate and timely delivery. • Provide regular status updates and quickly escalate potential issues – communicate to key stakeholders and managers on an ongoing basis. • Document outcomes, report progress and communicate results and recommendations to larger team and key stakeholders on a regular basis. Brand & Customer Experience • Govern content and production of all Marketing Automation assets, ensuring adherence to brand, privacy and security policies, and production and deployment processes. • Understanding of Governance and Compliance requirements as they relate to legislation. • Monitor and minimize unsubscribe/bounce/compliant rates and ensure spam regulation compliance (e.g. CAN-SPAM, CASL, PIPIEDA, etc.). Reporting • Provide post reporting and analysis. • Monitor campaign performance and metrics. • Provide strategic direction based on industry best practices and trends. Database Marketing • Understanding of database marketing and CRM programs and procedures. • Automate data flow between existing databases and Salesforce Marketing Cloud. • SQL experience is an asset. Governance and Compliance • Be a subject matter expert on digital communication (including email marketing) best practices including creative, performance and CAN SPAM compliance. • Execute processes to ensure compliance with regulations. Risk Management and Control • Provide subject matter input into the effectiveness of Marketing Automation journey mapping and email deployment initiatives via Salesforce Marketing Cloud and implement changes quickly to resolve issues. • Identifying areas of concern to be completed or escalating as needed to the Scrum Master and Senior Manager.

About the Company

Insight Global is an international professional services and staffing company specializing in delivering talent and technical solutions to Fortune 1000 companies across the IT, Non-IT, Healthcare, and Engineering industries. Fueled by staffing and talent experts, Evergreen, our professional services brand, brings technical advisors and culture consultants to help customers tackle their biggest challenges. With over 70 locations across North America, Europe, and Asia, and global staffing capabilities in 50+ countries, our tea... Know more