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TECHOHANA
Salesforce Marketing Cloud Specialist

Salesforce Marketing Cloud Specialist

On site

England, United kingdom

Freelance

19-11-2025

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Skills

Go Salesforce CRM Marketing

Job Specifications

Role: Salesforce Marketing Cloud Specialist

Length: 3-6 Months

Location: Fully Remote

TechOhana are supporting a key customer who is looking for a Salesforce Marketing Cloud Specialist to help drive highly targeted, multi-channel customer journeys and optimise campaign performance.

You’ll be the go-to person for building, testing and refining Marketing Cloud journeys with a strong focus on personalisation and mobile messaging.

What you’ll be doing

Design and execute A/B tests
Set up structured A/B tests across email journeys (subject lines, content, CTAs, send times, etc.)
Analyse performance and share clear, data-driven recommendations for optimisation

Implement WhatsApp opt-in journeys

Build and refine WhatsApp opt-in flows within Salesforce Marketing Cloud
Ensure all data capture and consent handling is compliant and correctly stored
Collaborate with stakeholders to define messaging strategy and use cases

Create custom price renewal offers

Build dynamic, personalised renewal journeys based on customer data (tenure, usage, segment, etc.)
Configure email content and logic to generate tailored renewal pricing offers
Monitor performance and iterate to improve conversion rates
Build new customer induction emails
Design and implement an onboarding / induction email journey for new customers
Ensure messaging, branding and timing support a smooth, engaging first experience
Work with content and CRM teams to align messaging with wider lifecycle strategy

About the Company

With over 20 years of combine Salesforce recruitment experience, TechOhana understands the importance of being part of such an amazing Ecosystem. Our focus is to deliver a tailored service where we truly care for specialists searching for their next challenge, and organisations looking for assistance with Salesforce requirements. Our headquarters is in London but we have branches in Dusseldorf, Germany Scottsdale, Arizona and New York so we can help you where ever you are! Know more