Job Specifications
Marketing Coordinator (Original Joe’s Restaurant & Bar)
We create and own concepts and brands to fill market niches in the food service and hospitality sectors. We are the backstage and on-stage contributors to your favorite restaurant brands including Original Joe’s, Elephant & Castle and State & Main, Anejo Restaurant & Blanco Cantina. The Franworks team grows these brands through both corporate owned and franchise models. Through hard work, constant collaboration and a deep passion for what we do, we have become leaders in our industry.
Location: Franworks Head Office: 7403 Macleod Trail SW, Calgary, AB T2H 0L8.
What You'll Do:
The Marketing Coordinator will bring their love for hospitality, community and great food experiences to a team that’s passionate about creating memorable moments for our guests. This role supports the execution of national and local marketing initiatives for Original Joe’s, with a strong day-to-day focus on social media management, content creation and email marketing.
We’re looking for someone who understands what makes a neighbourhood spot truly feel like home - someone who can capture the energy of game days, the connection guests feel over comfort food and cold drinks and the welcoming spirit that defines the Original Joe’s experience.
The ideal candidate has experience working with North American consumer brands, thrives in a fast-paced environment, and can juggle multiple priorities while keeping the brand voice authentic, engaging and relevant. This role plays a key part in reinforcing Original Joe’s as the go-to gathering place for great food, good times and genuine community, while building guest engagement across all channels.
Key Challenges
Managing multiple priorities, stakeholders and conflicting deadlines.
Ensuring flawless execution and accuracy in materials and communications.
Maintaining channel momentum with limited content assets
Balancing strategic creativity with operational efficiency.
Responding to real time social and digital activity
Crafting messages that resonate with the target audience and align with brand guidelines.
Social Media and Community Management
Plan, develop and publish social content that supports brand campaigns, promotions and everyday storytelling.
Maintain an organized social content calendar and ensure timely execution across all platforms.
Manage community engagement including responding to guest comments messages and questions in a timely and professional manner.
Identify opportunities to join cultural moments and trending conversations that align with the brand.
Support influencer outreach, communication, scheduling and content coordination to strengthen brand visibility.
Monitor competitor activity and emerging social trends to keep channels fresh and relevant.
Content and Email Production
Coordinate and support content creation including planning small scale shoots, sourcing assets and working with internal and external partners.
Ensure content is delivered on time, formatted correctly and aligned with brand guidelines.
Draft, build, test and deploy email campaigns including newsletters, promotional sends and automated flows.
Maintain email lists in partnership with the CRM team ensuring segments are accurate and updated.
Track email performance and provide insights on open rates, click through rates, conversions and audience behaviour.
Recommend adjustments to improve content quality and email engagement.
Digital Campaign Execution and Web Management
Execute national and local digital marketing campaigns based on brand direction including digital and CRM initiatives.
Support digital elements of local restaurant marketing requests, as needed.
Collaborate with the CRM and website Teams to ensure campaigns are properly set up, tracked and optimized.
Update and maintain website content including promotions, images and restaurant specific information.
Coordinate with the CRM and web teams to ensure accuracy, consistency and timely updates across all digital touchpoints.
Test and quality check digital assets and web updates to ensure flawless execution.
Performance Tracking and Insights
Track performance across social media, email and website channels on a monthly basis.
Compile campaign recaps and performance summaries to support reporting for brand leadership.
Identify trends, patterns and opportunities for optimization based on data.
Share insights that inform future content, campaigns and channel strategies.
Maintain digital tracking documents and monitor dashboards to support historical reference and decision making.
Experience/Skills/Technical Knowledge:
1-3 years in a marketing or communications role.
Experience managing social media and email marketing including content planning, execution and reporting.
Strong written and visual storytelling skills with creativity and resourcefulness to develop engaging content from scratch even when working with limited time, assets or direction.
Proficiency with content cr
About the Company
5 Brands. 100+ Restaurants. 20+ Years. The Franworks name may not be familiar to all, yet we were named one of Canada's Best Places to Work in 2022. We have a powerful portfolio of five iconic brands allowing us to make a meaningful impact in multiple communities across North America. Each of our five brands are unique and provide a memorable experience for our guests: Original Joe’s Restaurant & Bar Elephant & Castle Pub & Restaurant State & Main Kitchen & Bar Añejo Restaurant Blanco Cantina At Franworks, we believe in putt...
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