Job Specifications
THE POSITION
Our roster has an opening with your name on it
FanDuel is looking for a CRM Operations Associate to help execute our CRM communication strategy and marketing initiatives. You will play a key role supporting FanDuel's customer engagement programs. You will gain exposure to multiple brand verticals including but not limited to Fantasy Sports, Sportsbook, Casino and Racing, in addition to the product and engineering teams. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
Collaborate with various stakeholders to build key marketing campaigns that drive customer engagement and high value actions, using data driven insights and a strong understanding of business priorities
Help define the customer marketing strategy & roadmap to achieve ambitious engagement, retention, and reactivation goals
Contribute to planning and managing the customer proposition calendar to ensure the delivery of the right message, to the right customer, at the right time
Aid in improving process efficiencies and customer journeys by executing automated & triggered marketing campaigns
Develop communication personalization at scale across all marketing campaigns by leveraging data and our marketing tech stack
Utilize campaign, channel and client data to inform planning; clearly communicate key learnings, actionable insights, and recommend new opportunities to leadership
Cultivate extensive knowledge of our segmentation strategy
Contribute to QA efforts on all CRM channels to ensure all campaigns are accurate, render properly, adhere to channel best practices and provide our customers with the best journey experience possible
Conduct A/B testing to track business impacts, analyzing the data and extracting key insights
Become a systems expert, cultivating extensive knowledge of our marketing tech systems
Aid in execution, creation, email coding, campaign setup, QA, deployment, channel optimization and reporting within the full CRM lifecycle
THE STATS
What we're looking for in our next teammate
1-3 years of experience in email and/or mobile marketing, with experience creating and managing campaigns from start to finish
Bachelor's Degree preferred
Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize
Experience running and analyzing marketing campaigns, timelines and deployment in a robust business
Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner
Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze and Movable Ink strongly preferred)
Basic analytics skills using data to tackle problems
Strong understanding of HTML and CSS
Comfortable with querying and logic (SQL knowledge a plus)
Knowledge of Photoshop preferred
Basic understanding of Marketing communications metrics
Has a positive attitude and loves opportunities to collaborate with others
An avid sports and gaming fan, and have played FanDuel or competitive products
Willing to work nontraditional hours, including weekends and evening shifts
About Fanduel
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
Player Benefits
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-te
About the Company
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada ...
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